Published on November 3, 2023, 11:09 a.m.by Chloe Petro. A pop-up shop is defined as “a store that ‘pops-up’ for a limited period of time to achieve a particular goal.” This marketing strategy with a relationship-building component offers a unique opportunity for both the consumer and brand
Published on March 22, 2022, at 10:06 p.m. by Alice Helms. From the origin of thrift stores as ‘junk dealers’ to their modern-day, treasure-hunter patrons, American society has altered its view on those who buy things secondhand. The thrifting industry has created a growing consumer base
Published on March 22, 2021, at 8:52 p.m. by Caroline Robinson. We know them; we sing them; we are surrounded by them, and we learn to love them. Everybody loves a good slogan, but it means much more than a saying or jingle that replays in
Published on December 7, 2020, at 5:25 p.m.by Kendal Lambert. Retailers are going back to the drawing board this holiday season due to COVID-19 being on the rise yet again. In an article by Lauren Thomas, Levi Strauss & Co. CEO Chip Bergh noted, “This holiday is
Published on September 30, 2020, at 10:45 p.m. by Emie Garrett. Nearly eight months into the coronavirus pandemic, there is no doubt that small businesses have faced the brunt of the blow financially. Down the street sits an empty storefront where a thriving local business
Published on March 1, 2017, at 9:00 a.m. by Allison Morris. As the internet has evolved over time, businesses have adapted in order to keep up with online demand, staying connected to consumers and trends, and increasing brand awareness in ways that were not possible
Posted on November 2, 2015, at 5:40 p.m. by Kristen Ellis. In our society’s long-standing battle against seemingly harmless food groups, gluten is the new enemy. Celebrities such as Gwyneth Paltrow and Miley Cyrus swear by gluten-free dieting, and a walk down the grocery store aisle reveals
Posted on Oct. 21, 2015 at 1:30 p.m. by Mackenzie Lyng. No one would argue that social media is the most powerful driver of consumer culture since the advent of TV. Today there are one billion Facebook users, 560 million Twitter followers and 150 million
Posted: November 5, 2014, 7:50 p.m. by Katie Lansford. Target. Home Depot. Jimmy Johns. What do these three companies have in common? They have all been victim to data breaches that, in turn, resulted in stolen customer financial information and assets — and, in Target’s
Posted At: November 16, 2013 1:35 p.m. by Karly Weigel. Along with keeping chemicals and unknown additives out of its yogurt, iögo uses milk from a select few Canadian dairy famers and is not afraid to be transparent about these farms. Six unique yogurt products
