Published on February 18, 2019, at 9:25 a.m. by Cassidy Anderson. In the era of a 24-hour news cycle and growing civic tensions within the United States, navigating the treacherous waters of political public relations is tricky. The key to surviving this realm of PR,
Published on April 16, 2018, at 4:26 p.m. by Stephanie Zielinski. On March 17, 2018, Facebook was brought into the spotlight because of a privacy breach performed by Cambridge Analytica, a company that had access to some users’ personal data. People who gave Cambridge Analytica
Published on November 16, 2017, at 12:56 p.m. by Hyland Stockton. Meeting begins. Cue laptops and cell phones. Five minutes in, you realize you have no idea what has been said, but at least you look busy, right? Well, maybe not. While technology offers many benefits,
Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been
Published on October 13, 2017, at 11:23 a.m. by Lexi McKenzie. What once was known as a platform to keep in touch with friends and facilitate communication has transformed into something completely revolutionary and necessary in the public relations industry. What it was Social media
Published on August 1, 2017, at 9:21 p.m. by Katie McKinzey How healthy are your facility’s communication skills? In health care public relations, change is constant. There are multiple audiences needing individual answers/messages relayed to them. The media especially always wants the details of the
Published on April 25, 2017, at 11:00 a.m. by Julia Cione. Public relations and marketing jobs seem to have many overlapping roles in the job market. There are obvious differences between the two industries; however, it is important to recognize the ways in which they are
Published on April 5, 2017, at 12:06 p.m. by Briana Borcic. President Donald J. Trump’s inauguration may have opened a new door for public relations. Over the past year, President Trump has taken the media by storm and has betrayed all social norms when it comes
Published on March 8, 2017, at 8:40 a.m. by Josie Seavers and Meredith Folsom. If you are a junior or senior public relations student, you have probably taken all your required general education classes by now, so you feel ready — or generally ready. But,
Published on February 22, 2017, at 8:17 a.m. by Josie Seavers. With second semester in full swing, job hunting season has officially begun. You’ve updated your résumé, tweaked your cover letter and you’re ready to email your application to the PR agency of your dreams.
