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“The Face and The Brand”: How Brands Utilize College Ambassadors

“The Face and The Brand”: How Brands Utilize College Ambassadors

Published on March 28, 2022, at 11:40 p.m. by Sydney Miner. In order to connect with different publics, brands use numerous communication tactics such as e-mailing, social media and ambassador marketing. These different tactics work together to create strong brand identities and grow relationships with key publics. For

College Influencers on the Rise: Taylor Stablein and Allie Merwin

College Influencers on the Rise: Taylor Stablein and Allie Merwin

Published on March 11, 2021, at 8:29 a.m. by Bella Valentini.  While the concept of influencing has been around long before the 21st century, the methods used to become a successful influencer in today’s world have changed significantly. Through social media platforms such as Instagram, TikTok and YouTube, the landscape for influencing is

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