


The Media’s Portrayal of College from the Eyes of a Freshman
Published on April 8, 2025, at 4:25 p.m.by Olivia Pickens. From “Gossip Girl” to “Gilmore Girls” and from “Pitch Perfect” to “Legally Blonde,” TV shows and movies surrounding the topic of college are among the most popular and loved plot lines today. It is genuinely

Media Blitz: The Changing Media Culture in College Football
Published on March 4, 2024, 4:34 p.m.by Meg Fullen. College football holds a special place in sporting fans’ hearts through the legacy of intensity and competition passed on since 1869. Throughout the last decade, college football fans find themselves saying goodbye to old traditions and transitioning

Navigating NIL and the “Celebrification” of Student-Athletes
by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his time at UCLA in the 1990s, student-athletes were barred from “receiving any compensation, beyond the value of their athletics scholarships, for the

Celsius University: How Celsius Is Living Fit with College Students
Published on April 3, 2023, at 2:34 p.m. by Jenna Richardson. The fitness drink brand Celsius is a name that many, especially Generation Z, are familiar with. It’s credited with its “Live Fit” lifestyle and immense success with younger generations that has seemed to skyrocket in the last few

The Rise of the Personal Brand and NIL
Published on Oct. 26, 2022, at 7:45 p.m. by Carleigh Clark. Name, image and likeness. Three words that have changed the landscape of college athletics almost overnight. NIL deals created millionaires out of college athletes seemingly instantaneously. The National Collegiate Athletic Association voted on June 30, 2021, to

SIDs: From the Locker Room to the Stands
Published on March 3, 2022, at 6:49 p.m. by Katie Holec. The job of a sports information director (SID) isn’t the most glamorous, but it’s rewarding. “It’s a unique position where you’re not the star of the show,” Creighton University Sports Information Director Rob Anderson said. “It’s a lot, and there’s a

Mental Health IS Health
Published on March 2, 2022, at 7:10 p.m. by Sophie Gregor. For many students, the college experience means all sorts of new: beginnings, opportunities and freedoms. Students can venture out to different cities and states to become immersed in a new environment. They can experience new

“The Face and The Brand”: How Student Ambassadors Represent Brands on College Campuses
Published on March 8, 2022, at 3:02 p.m. by Sydney Miner. From sharing social media posts to hosting promotional events, brand ambassadors have been able to strengthen companies’ relationships with key publics. For years, brands have utilized ambassadors to target specific publics, and with the rise

Collegiate Entrepreneurial Spirit During COVID-19
Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students in the U.S. were sent home for the remainder of spring semester. When classes were moved online, some students had more
