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Does Your Company Really Need a TikTok?

Does Your Company Really Need a TikTok?

Published on March 3, 2023, at 9:25 a.m.by Jenna Richardson. Since its official launch in 2018, TikTok has taken over the world. The social media app, which started as a platform for dancing and lip-synching, has now been the most downloaded app worldwide for the past two years. Currently,

TikTok Takeover

TikTok Takeover

Published on Sept. 28, 2022, at 11:59 a.m. by Sophie Collins. If you’re anything like me, you’ve probably scrolled through TikTok for hours on end and stumbled across a video from Duolingo of Duo the owl participating in the most recent TikTok trend. Why is such a big brand

Is It Time for Brands to BeReal?

Is It Time for Brands to BeReal?

Published on Sept. 22, 2022, at 11:04 a.m. by Jamie Zimmerman. The latest social media craze, BeReal, has become the current obsession for Gen-Z. BeReal is a social media app that notifies users once a day at a random time to capture what they are doing in

Chipotle Meets Makeup — A Seemingly Unlikely Duo

Chipotle Meets Makeup — A Seemingly Unlikely Duo

Published on March 24, 2021, at 6:15 p.m.  by Caroline Robinson. Food and makeup may seem like an uncommon duo, and usually, they would be. However, Chipotle Mexican Grill and e.l.f. Cosmetics have partnered to create a colorful limited-edition eye-shadow palette, Make It Hot lip gloss

Brands Market to Generation Z on TikTok

Brands Market to Generation Z on TikTok

Published on November 12, 2020, at 9:54 p.m. by Julianna Kendall. Long gone are the days where brands’ communication teams spend hours discussing commercials that will capture their target audiences for minutes. Today, they utilize social media strategies, spend hours perusing TikTok to research new

Brands Endorse Voting in 2020

Brands Endorse Voting in 2020

Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo for companies than celebrities. Sometimes, a company’s choice of which candidate to donate money to even brings scandal to news headlines.

I’ll Have a Degree With a Side of Fries

I’ll Have a Degree With a Side of Fries

Published on February 12, 2020, at 9:49 p.m. by Dylan Lanas. In his 2003 hit song, 21 Questions, 50 Cent says, “If I ain’t rap ’cause I flipped burgers at Burger King / Would you be ashamed to tell your friends you feelin’ me?” The

Too Soon, Chipotle, Too Soon

Too Soon, Chipotle, Too Soon

Published on April 6, 2016, at 4:30 p.m. by Leah Tobak. As many of us know, Chipotle Mexican Grill has spent the past six months recovering from a major PR crisis due to multiple E. coli outbreaks in its restaurants. These epidemics sickened numerous customers

Sound the Alarm: Best Practices in the Face of a PR Crisis

Sound the Alarm: Best Practices in the Face of a PR Crisis

Published on March 24, 2016 at 8:30 p.m. by Leah Tobak. Most companies face at least one crisis during their lifespan: Just when everything seems to be going swimmingly, the stroke of a key or the wording on a product sounds the alarm. A PR

Sandwiches and Scandal

Sandwiches and Scandal

Posted on September 24, 2015, at 9:00 a.m. by Katie Gatti. Do you know what the largest fast food chain in the world is? If you’re thinking McDonald’s, think again. Subway, the 50-year-old sandwich chain, has nearly 10,000 more locations worldwide than the iconic golden

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