Published on Nov. 30, 2022, at 2:25 p.m. by Sophie Collins. Founded in 1923, Ketchum Inc. is a global public relations firm that provides communication services to a variety of industries, such as food, government, health and technology. Since then, Ketchum has consistently won awards for its innovative campaigns and best
Published on November 11, 2020, at 6:20 p.m. by Caroline Ladd. One of the most well-known stores during the holidays is Macy’s. It begins with its Thanksgiving Day Parade, then moves onto its Santa visits, window displays, city Christmas lightings and shopping deals. With COVID-19,
Published on April 15, 2020, at 8:36 p.m. by Katie Poedtke. There is no doubt that COVID-19 is changing the world right before our eyes. The news cycles consistently report on the new developments of the pandemic. People are self-quarantining to keep the virus at bay. Industries are adapting in order to
Published on December 7, 2017, at 8:55 a.m. by Maret Montanari. With padfolios and business cards in one hand and a hot cup of coffee in the other, 10 students from The University of Alabama’s Advertising and Public Relations Department were ready to take on Chicago
Published on June 6, 2017, at 8:06 a.m. by Briana Borcic. It all started in 1997 with an earring box. Today, the Chicago-bred entrepreneur Lori Greiner has about 500 inventions and 120 patents to her name. With her success has come the opportunity to sit as one
Published on April 19, 2017, at 9:03 p.m. by Briana Borcic. Public relations has come a long way since 1991, but a lot of the ideas, drive and mission have remained the same. In a recent interview, Cheryl Nelson, who holds a bachelor’s degree in English
Published on November 18, 2016, at 8:39 a.m. by Lynn Brantley. I recently traveled to Chicago, Illinois, during the midst of the Major League Baseball (MLB) World Series where the Chicago Cubs battled the Cleveland Indians for their first championship title since 1908. As I approached
Posted: September 14, 2015, 2:20 p.m. by Shelby Bonner. You arrive in Chicago excited to spend the weekend with your friends, only you look around the airport and they aren’t there. What would you do? Robbie Chernow, 28, decided to make the most of his
Posted: August 4, 9:53 a.m. by Katie Vette. Public relations is one of the most competitive industries to date. To land that first entry-level job you not only need to be creative, but you also need to be able to bring a fresh perspective to any
Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives who breed genius campaigns. In a world based around structure, employers need ideas — creative
