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Macy’s Spreads Holiday Cheer Despite COVID-19

Macy’s Spreads Holiday Cheer Despite COVID-19

Published on November 11, 2020, at 6:20 p.m. by Caroline Ladd. One of the most well-known stores during the holidays is Macy’s. It begins with its Thanksgiving Day Parade, then moves onto its Santa visits, window displays, city Christmas lightings and shopping deals. With COVID-19,

Small Businesses: International Effects at the Local Level

Small Businesses: International Effects at the Local Level

Published on April 15, 2020, at 8:36 p.m. by Katie Poedtke. There is no doubt that COVID-19 is changing the world right before our eyes. The news cycles consistently report on the new developments of the pandemic. People are self-quarantining to keep the virus at bay. Industries are adapting in order to

Bright Minds in the Windy City

Bright Minds in the Windy City

Published on December 7, 2017, at 8:55 a.m. by Maret Montanari. With padfolios and business cards in one hand and a hot cup of coffee in the other, 10 students from The University of Alabama’s Advertising and Public Relations Department were ready to take on Chicago

The Queen of QVC

The Queen of QVC

Published on June 6, 2017, at 8:06 a.m. by Briana Borcic. It all started in 1997 with an earring box. Today, the Chicago-bred entrepreneur Lori Greiner has about 500 inventions and 120 patents to her name. With her success has come the opportunity to sit as one

Some Things Stay the Same

Some Things Stay the Same

Published on April 19, 2017, at 9:03 p.m. by Briana Borcic. Public relations has come a long way since 1991, but a lot of the ideas, drive and mission have remained the same. In a recent interview, Cheryl Nelson, who holds a bachelor’s degree in English

And the Fan-Brand Engagement Goes Wild

And the Fan-Brand Engagement Goes Wild

Published on November 18, 2016, at 8:39 a.m. by Lynn Brantley. I recently traveled to Chicago, Illinois, during the midst of the Major League Baseball (MLB) World Series where the Chicago Cubs battled the Cleveland Indians for their first championship title since 1908. As I approached

#ChicagoForOne: A Guide to Social Media Management

#ChicagoForOne: A Guide to Social Media Management

Posted: September 14, 2015, 2:20 p.m. by Shelby Bonner. You arrive in Chicago excited to spend the weekend with your friends, only you look around the airport and they aren’t there. What would you do? Robbie Chernow, 28, decided to make the most of his

The Unternship: An Unlikely Experience

The Unternship: An Unlikely Experience

Posted: August 4, 9:53 a.m. by Katie Vette. Public relations is one of the most competitive industries to date. To land that first entry-level job you not only need to be creative, but you also need to be able to bring a fresh perspective to any

Creativity Evolved

Creativity Evolved

Posted: April 20, 2015, 2:20 p.m. by Sadie Schwarm. Creativity is a mind map. It’s a philosophy. And it is a necessity for the public relations industry. Employers crave creatives who breed genius campaigns. In a world based around structure, employers need ideas — creative

Life After the 400s: Rookies in the Agency

Life After the 400s: Rookies in the Agency

Posted: February 5, 2015, 7:35 p.m. by Annslee Wilson. For many college graduates, graduation day marks the end of being known as “the intern.” These graduates rejoice and celebrate their recently accepted full-time titles and no longer have to worry whether their supervisors asked for

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