Things Learned Outside the Classroom
Posted At: December 14, 2013 12:33 p.m. by Casey Rogers As I finished up with finals last week and graduated Saturday morning, I have
Building a Brand: Rebecca Gordon’s Buttermilk Lipstick
Posted At: June 20, 2013 2:30 P.M. by Casey Rogers It is harder than ever for professionals to set themselves and their careers apart from
Leaving Your Mark Through Personal Branding
Posted At: June 12, 2013 11:15 p.m. by Casey B. Rogers In today’s celebrity-conscious culture, personal branding has become one of the most useful tools
The PR Phenomenon of Film Tourism
Film-induced tourism creates powerful marketing opportunities by turning movie locations into emotional travel destinations for fans and global travelers.
Productively Pinning
Posted At: April 5, 2013 4:15 P.M. by Casey B. Rogers In a recent webinar hosted by Vocus, Jennifer Evans Cario, an industry leader
A Toast to Triumph
Posted At: March 6, 2013 4:00 P.M. by Gillian Richard and Haley Clemons “Eighty-five percent of all restaurants fail within the first five years,
Social Media and 21st Century Litigation
Posted At: March 4, 2013 1:27 P.M. by Casey Rogers In today’s digitally centric society, it comes as no surprise that user data from
Making a Mark Like Maker’s
Posted At: March 1, 2013 8:45 A.M. by Casey Rogers You may have read about the popular bourbon titan, Maker’s Mark, and the backlash in
Virtual Agencies — The Real Deal
Posted At: March 1, 2013 8:45 A.M. by Lindsey Green Virtual, or cyber, agencies are on the rise as possibilities on the Internet increase each and
Inauguration 2013: A Social Media Explosion
Posted At: January 25, 2013 1:40 P.M. by Casey B. Rogers While a million people flocked to the nation’s capital on Monday to watch