Platform Magazine

career

Finding Your PR Niche: Why Strengths, Experience and Instinct Matter More Than a Perfect Plan

Mar. 10, 2026

by Tori Lindmark

PR professionals share how strengths, internships and networking help students discover their niche in an industry where career paths are rarely linear.

University of Alabama C&IS students on an Industry Immersion trip in Nashville, Tennessee, meeting with industry professionals.

Lessons That Last

Oct. 23, 2025

by Addie Nails

In PR, unpredictability is guaranteed. Experiential learning gives students the confidence, resilience and real-world skills employers demand.

Media Training Legends

Feb. 27, 2025

by Janet Walker

Published on Feb. 27, 2025, at 12:33 p.m.by Isabella Avila. In today’s face-paced, media-oriented world, the ability to communicate a brand’s image through media

Rachel Zegler’s Comeback: Restoring Reputation in the Media

Dec. 4, 2023

by Janet Walker

Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger

PR and Photography: Is a Picture Really Worth a Thousand Words?

Apr. 21, 2023

by Janet Walker

Published on April 19, 2023, at 10:38 a.m. by Lauren Bingham. The creative aspect of public relations requires a different set of skills than other elements

How to Network in PR

Apr. 18, 2023

by Janet Walker

Published on April 18, 2023, at 9:58 a.m. by Emilia Ciezadlo. We are always told that networking is everything. It’s all about the people you know.

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Apr. 10, 2023

by Janet Walker

Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in

Digital Literacy in Public Relations

Feb. 20, 2023

by Janet Walker

Published on February 20, 2023, at 4:10 p.m. By Lauren Bingham. It goes without saying that we live in a world that has the

Agency PResident PRofile: Melissa Libby

Sep. 26, 2022

by Janet Walker

Published on Sept. 26, 2022, at 6:58 p.m. by Sophie Collins. Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe

Strengthen Your Résumé With the PR Council

May. 2, 2022

by Tracy Sims

Published on May 2, 2022, at 5:40 p.m. by Heather Smyth. When applying for a job, candidates want their résumés to stand out from

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