career Archives - Platform Magazine

Finding Your PR Niche: Why Strengths, Experience and Instinct Matter More Than a Perfect Plan

Mar. 10, 2026

PR professionals share how strengths, internships and networking help students discover their niche in an industry where career paths are rarely linear.

University of Alabama C&IS students on an Industry Immersion trip in Nashville, Tennessee, meeting with industry professionals.

Lessons That Last

Oct. 23, 2025

by Addie Nails

In PR, unpredictability is guaranteed. Experiential learning gives students the confidence, resilience and real-world skills employers demand.

Media Training Legends

Feb. 27, 2025

by Isabella Avila

Media training shapes Alabama athletes’ consistency, professionalism, and brand, equipping them to handle interviews, build relationships, and uphold a legacy rooted in tradition.

Rachel Zegler’s Comeback: Restoring Reputation in the Media

Dec. 4, 2023

by Janet Walker

Published on December 4, 2023, 11:47 a.m. by Caroline Raley. Rachel Zegler, acclaimed as the lead actress in the highly anticipated film “The Hunger

PR and Photography: Is a Picture Really Worth a Thousand Words?

Apr. 21, 2023

by Lauren Bingham

Photography can be an effective PR tool because seeing a photo within a brand promotion requires a different level of involvement from the audience.

How to Network in PR

Apr. 18, 2023

by Janet Walker

Published on April 18, 2023, at 9:58 a.m. by Emilia Ciezadlo. We are always told that networking is everything. It’s all about the people you know.

Miley Cyrus and Disney: “You’ll Always Find Your Way Back Home”

Apr. 10, 2023

by Janet Walker

Published on April 10, 2023, at 3:15 p.m. by Lauren Bingham. It seems as if Generation Z’s favorite Disney star has now traded in

Digital Literacy in Public Relations

Feb. 20, 2023

by Janet Walker

Published on February 20, 2023, at 4:10 p.m. By Lauren Bingham. It goes without saying that we live in a world that has the

Agency PResident PRofile: Melissa Libby

Sep. 26, 2022

by Sophie Collins

Problem solver. Supportive. Involved. Go-getter. These terms can all be used to describe Melissa Libby, the president of Melissa Libby & Associates. Melissa Libby & Associates

Strengthen Your Résumé With the PR Council

May. 2, 2022

by Heather Smyth

The PR Council's Agency-Ready Certificate Program gave students a chance to grow and connect with member agencies amid the COVID pandemic.

career

Finding Your PR Niche: Why Strengths, Experience and Instinct Matter More Than a Perfect Plan

Lessons That Last

Media Training Legends

PR and Photography: Is a Picture Really Worth a Thousand Words?

How to Network in PR

Digital Literacy in Public Relations

Agency PResident PRofile: Melissa Libby

Strengthen Your Résumé With the PR Council

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