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Reengaging the College Market: Brands Tap into Ambassador Programs

Reengaging the College Market: Brands Tap into Ambassador Programs

Published on Oct. 16, 2024 at 3:59 p.m. By Megan Renzi. Ambassador marketing has emerged as one of the most successful approaches for boosting brand awareness, trust and loyalty among a specific audience. What distinguishes brand ambassadors from other marketing and public relations efforts is

It’s Good to Be a Girl in 2017

It’s Good to Be a Girl in 2017

Published on March 23, 2017, at 5:37 p.m. by Erica Cooke. It started off in 1982 as just a quilted paisley pattern, folded and tucked into different shapes that would eventually transform into a bag. More than 30 years later, that quilted carryall has turned

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