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A Campaign Creating Quite the Buzz

A Campaign Creating Quite the Buzz

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Published on April 24, 2017, at 8:10 a.m. by Meredith Folsom. When you think of Frosted Flakes, you think of a tiger. When you think of Trix, you think of a rabbit. When you think of Cheerios, you think of a bee — well, that’s

#BringBackTheBees

#BringBackTheBees

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Posted on March 22, 2016, at 8:45 a.m. by Morgan Martin. What’s all the buzz? General Mills Canada is building a hive of support for the declining pollinator population worldwide. It’s important now more than ever for brands to stay customer-minded when using PR tactics,

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