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Prevent a Dent in Your Event

Posted At: April 12, 2012 3:15 PM by Brian Haight Planning and hosting an event can be the most stressful part of a PR professional’s job. These occasions can either be a breeze or so chaotic that it makes you want to pull your hair


Posted At: April 9, 2012 1:30 PM by Brian Haight In future political upheavals, social media platforms could potentially play a key role. Social platforms will not cause any future revolutions; however, they will help protestors and revolutionaries increase awareness, organize events and create a

It Takes LessThanUThink to Reach Your Target Audience

Posted At: March 26, 2012 4:30 PM by Brian Haight and Savannah Bass Changing the public’s perception, whether it’s about a client or a societal norm, is one of the key functions of public relations.

Green’s Rise

Posted At: February 27, 2012 7:00 PM by Brian Haight Oscar the Grouch, a puppet on Sesame Street, has been described as nasty, mean and an all-around unpleasant fellow. Oscar loves trash and in several segments preaches the importance of recycling and reusing. He even

Consistent Creativity Outside the Office Walls

Posted At: February 21, 2012 12:45 PM by Brian Haight It’s something that has happened to almost every public relations professional. You have an amazing pitch idea. You place yourself in front of the computer preparing to craft an influential masterpiece. However, instead of drafting


Welcome to Platform Magazine, a student-run magazine at The University of Alabama. Our editors strive to continue Platform’s tradition of providing our readers with insight into the ever-changing world of PR. We hope that our articles and blog posts will intrigue you and encourage you

Editor Biographies, Spring 2012

Savannah Bass — Baltimore, MarylandMajor/Minor: Public Relations/American Studies Academic Achievements: President’s List; Dean’s List Jobs, Internships & Other Achievements: Student Justice, Academic Honor Council; Communications Intern, College of Communication and Information Sciences; Development Intern, Tuscaloosa Academy; Communications Intern, Best Buddies Maryland; Waitress, Atwater’s Restaurant Community Service: Tutor, Literacy is the

Climbing Out of a Crisis

Posted at: February 1, 2012 2:10 PM by Brian Haight John hung there, 50 feet up the side of a cliff, with one hand holding firmly onto the rock face. His other arm dangled loosely at his side. He shook his free arm as though

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