Published on December 2, 2020, at 6:20 p.m.by Kathleen McManus. Influencer marketing continues to grow as a rewarding and smart way for brands to connect with consumers. According to Omnicore, 500,000 influencers are active on Instagram in 2020. In a saturated market, influencers must work smarter
Published on March 6, 2020, at 8:33 p.m. by Katie Poedtke. YouTube dominates as a video-sharing outlet for many different industries, such as movies, music, art, science and math. There is no doubt that the platform is versatile. It is accessible and relatively easy to
Published on October 24, 2019, at 5:50 p.m. by Louise Margeson. According to HubSpot, the definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” This definition highlights the two most crucial aspects of effective PR
