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Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics

Game Changer: How NIL Deals Are Revolutionizing Collegiate Athletics

Published on April 17, 2025, at 2:51 p.m.by Evie Feinour. Short for “name, image and likeness,” NIL refers to the way collegiate athletes are now permitted to earn money. Athletes can leverage their NIL to secure brand deals and pursue other promotional opportunities — something

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