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Eighty Eight: From Legacy to Brand Identity

Eighty Eight: From Legacy to Brand Identity

Published on December 1, 2021 at 4:52 p.m. by Alyssa Thomas For a brand to be successful and have meaning to consumers, “establish what your brand represents” and follow through with that meaning. Having a strong, expressive brand presence is what resonates with consumers and

Styling Harry Styles

Styling Harry Styles

Published on June 13, 2017, at 8:43 a.m. by Julia Cione. Harry Styles, musical artist, announced his solo career with the release of his first single “Sign of the Times” in April 2017. Coming from the “X-Factor” formed band One Direction that became the biggest

Starbucks: Harvesting Brand Image

Starbucks: Harvesting Brand Image

Posted: September 18, 12:13 p.m. by Madalyn Atherton. Move over, apple cider. It may be #basic, but there’s no denying that pumpkin spice reigns supreme as the flavor of fall. Since Sept. 8, when Starbucks launched this year’s Pumpkin Spice Latte, you have probably seen

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