Published on October 22, 2018, at 5:39 p.m. by Savanna Guitard. From her first day of college, Gabriela Rodiles’ goal was getting an internship with Food Network. As a freshman at Arizona State University studying broadcast journalism, Rodiles decided to tie her love for food
Published on December 5, 2017, at 8:08 a.m. by Kirby Tifverman. In 2017, the term “social media influencer” permeates digital culture. This new, innovative career path is so popular that you can now receive a college degree in it. But, what does being a social
Published on November 2, 2016, at 11:09 a.m. by Melody Schmidt. At first glance, a scroll through the Instagram accounts of fashion bloggers yields countless photos of trendy outfits in dreamy locations with every detail in place, right down to the perfectly coordinated lipstick shade and
Posted: November 25, 2013, 2:15 p.m. by Jessica Smith. The core of the public relations field is ethics. Ethics create guidelines for professionals to maintain their own credibility as well as their clients’. The Public Relations Society of America, or PRSA, has a code of ethics
Posted At: October 3, 2013 1:00 p.m. by Jessica Smith Do it yourself (DIY) blogs have been on the rise during the past couple of years largely because of Pinterest and people’s desire to make their own projects for less. Some of the more successful
Posted At: September 18, 2013 2:45 P.M. by Christi Rich On Sept. 11, 2013, Vladimir Putin, president of Russia, authored an op-ed in The New York Times. Many public relations professionals, students and educators likely had the same thought I did: There’s no way he
Posted At: September 13, 2013 11:30 a.m. by Fanchu Meng New media is a great opportunity for businesses to promote their services. Just like Twitter is already deeply ingrained in Western culture, Weibo has taken over China. As a Chinese citizen, I enjoy using Weibo in
Posted At: February 27, 2013 9:05 P.M. by Katie Sanders The saying “Old habits die hard” can be applied to any industry today. If you are stuck in an organization that rejects new innovations or developments, you risk becoming irrelevant or ineffective. Author and keynote
Posted At: February 1, 2013 1:45 P.M. by Charlotte Ward, Senior Account Manager at TopLine Communications Public relations officers regularly recommend that clients commit to producing a blog, and each time they deliberately use that word: committing. Why? Because managing a blog is a time-consuming activity
Posted At: April 12, 2007 10:22 AM by Ross Reddick There’s that letter again. It seems as though every time we turn around, someone puts an “e” in front of a word to make a clever business move: eBanking, eCommerce, eNews, eGames, eTrading, eLearning, eMarketing.
