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Shopping with a Virtual Friend: The New Black Friday Experience

Shopping with a Virtual Friend: The New Black Friday Experience

Published on November 18, 2020 at 10:05 p.m.by Tess Hensley. The relationship between a brand’s public relations team and an influencer is crucial; one bad interaction on either side and that can ruin future relationships with other key community leaders. This year, sponsorships are more

Keeping the Spirit of Black Friday Alive

Keeping the Spirit of Black Friday Alive

Published on November 16, 2020, at 4:50 p.m. by Katey Quinn. As I set out Black Friday shopping last year for the first time since I was a teenager, I realized what keeps people coming back year after year: tradition. We certainly do not put

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