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A Balancing Act

A Balancing Act

Posted on December 8, 2015, at 6:50 p.m. by Kristen Ellis. Feeling like you’re a hamster running full-speed on a never-ending, spinning wheel? It could be because you’re forgetting three little words: work-life balance. “Work-life balance is a fantasy.” “How to achieve balance? That is

Pitching Industry Peers

Pitching Industry Peers

Pitches to public relations publications share many similarities with those to news outlets, but it’s important to know the nuances of working with industry media to get the coverage you deserve.

The Student-Led Fight Against Binge Drinking

Posted At: November 1, 2010 11:19 AM by Megan Cotton The college-aged population has always been resistant to anti-binge drinking campaigns. To solve this problem, The Century Council, a nonprofit organization that fights against drunk driving and underage drinking, worked to find aneffective communication strategy. During

A Royal PR Opportunity

By Amanda Coppock Once upon a time there was a beautiful brunette commoner who went to St. Andrew’s University and caught the eye of a prince. After a long courtship the prince finally proposed to the beautiful commoner and the wedding preparation commenced. It’s a

#Oscarfail: Twitter’s Impact on Live Broadcasts

by Amanda Coppock Five years ago, if you were to say you wanted to “tweet,” the person you were talking to would probably think you were crazy. As pervasive as Twitter is today, five years ago it was nonexistent. When Jack Dorsey launched Twitter in

The PR of Politics

By Amanda Coppock In light of recent remarks by Alabama’s newly elected Gov. Robert Bentley, I can’t help but wonder: do politicians realize they have such a strong impact on their states’ reputations? Any governor of a state or president of a country has a

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