Skip links

10 Years of Platform, 10 Years of PR

10 Years of Platform, 10 Years of PR

Published on June 16, 2017, at 7:35 a.m. by Allison Morris. A lot can change over the course of 10 years. In 2007 I had braces and shopped at Aeropostale, which now is closing stores nationwide. My parents had just given me a flip phone

The Pros and Cons of “Going Viral”

The Pros and Cons of “Going Viral”

Published on June 6, 2017, at 8:04 a.m. by Kayla Sullivan. The infectious laughter of “Chewbacca Mom,” the clever add-ins for “Salt Bae” to sprinkle and the new phrase “cash me ousside” are all considered viral social media content. These three examples have become recognizable

3 Tips to Championing Your Cause

3 Tips to Championing Your Cause

Posted: October 6, 2014, 2:30 p.m. by Kelsey Weiss. It happens every October. Pink lightbulbs are purchased, pink ribbons are cut, and pink outfits are proudly donned to support breast cancer awareness and research. It’s a cause we happily support each year, because a large percentage of

For Nonprofits, It Starts at the Roots

For Nonprofits, It Starts at the Roots

Posted: September 26, 2014, 7:41 p.m. by Kelsey Weiss and Doug Killough. Ice was purchased, buckets were filled, and cameras were ready to capture the moment of someone being drenched with water. Every social media platform seemed to have a video posted and someone new

Return to top of page