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Editor Biographies, Fall 2023

Author

Lauren Bingham Lauren Bingham Design Director Hometown: Dallas, Texas Major/Minor: Public Relations/Data Applications and Technology Academic Achievements: President’s List (Fall 2020, Spring 2021), Dean’s List (Fall 2021-Present) Jobs, Internships & Other Achievements: Assistant Director of Creative Media — Capstone Agency (Fall 2022–Present), Creative Media Director — Church at the

Data Storytelling: The Key to Presenting Data to Clients

Data Storytelling: The Key to Presenting Data to Clients

Author

Published on October 16, 2023, 1:29 p.m.by Alison Reed.  When it comes to planning a public relations campaign, practitioners have to decide upon goals, define target audiences and craft messaging. However, the foundation of a successful PR campaign is built upon data storytelling and strategy.

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