From Alabama to the Big Apple
Amanda Le, an ambitious Alabama native, leveraged PR, internships, and networking to thrive in NYC as Hearst’s sales planner.
Through Her PRspective
“That’s pretty good for a girl” is something that cannot be said within the public relations industry, simply because women make up the majority
Companies Taking Out The Middle Man
Published on April 27, 2018, at 4:09 p.m. by Alana Doyle. Remember weekend-long garage sales with your family? Sitting in the sun, waiting for
How Business and PR Work Hand in Hand
Published on April 13, 2018, at 1:43 p.m. by Alana Doyle. ROI, cash on hand, balance sheet, P&L, competitive advantage. These are key terms
The Growing Latino Population’s Impact on Your Target Audience
Latin American influence reshapes US culture highlighting growing Hispanic market power and need for culturally authentic PR strategies targeting diverse Latino audiences
Netflix’s Impact on the Entertainment Industry
Published on February 16, 2018, at 1:15 p.m. by Alana Doyle. Remember when television shows and movies were only available at a certain time
Branding with BRANDon Chicotsky
Published on February 13, 2018, at 8:20 p.m. by Alana Doyle. As a business faculty member at Johns Hopkins University, Dr. Brandon Chicotsky teaches