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Through Her PRspective

Through Her PRspective

Published on April 14, 2021 at 5:40 p.m. by Emma Britt. “That’s pretty good for a girl” is something that cannot be said within the public relations industry, simply because women make up the majority of the workforce. According to The Plank Center for Leadership in

Companies Taking Out The Middle Man

Companies Taking Out The Middle Man

Published on April 27, 2018, at 4:09 p.m. by Alana Doyle. Remember weekend-long garage sales with your family? Sitting in the sun, waiting for someone to find the treasure in your trash? Thanks to the development of consumer-to-consumer (C2C) companies over the last decade, a

How Business and PR Work Hand in Hand

How Business and PR Work Hand in Hand

Published on April 13, 2018, at 1:43 p.m. by Alana Doyle. ROI, cash on hand, balance sheet, P&L, competitive advantage. These are key terms every public relations professional should understand when entering the business world. According to a recent Forbes article, executive communications roles are

The Growing Latino Population’s Impact on Your Target Audience

The Growing Latino Population’s Impact on Your Target Audience

Published on March 20, 2018, at 11:23 p.m. by Alana Doyle. During the summer of 2017, Daddy Yankee’s and Luis Fonsi’s “Despacito” broke records as the #1 song on Billboard’s charts for more than 11 weeks straight, a history-making statistic. “Jane the Virgin” was a

Netflix’s Impact on the Entertainment Industry

Netflix’s Impact on the Entertainment Industry

Published on February 16, 2018, at 1:15 p.m. by Alana Doyle. Remember when television shows and movies were only available at a certain time and disappeared soon after? The arrival of Netflix changed the game in the entertainment industry. The draw With more than 117

Branding with BRANDon Chicotsky

Branding with BRANDon Chicotsky

Published on February 13, 2018, at 8:20 p.m. by Alana Doyle. As a business faculty member at Johns Hopkins University, Dr. Brandon Chicotsky teaches seminars in business communications, leadership and human values. Prior to his recent move to Johns Hopkins University, Chicotsky worked as the

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