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Media Blitz: The Changing Media Culture in College Football

Media Blitz: The Changing Media Culture in College Football

Published on March 4, 2024, 4:34 p.m.by Meg Fullen. College football holds a special place in sporting fans’ hearts through the legacy of intensity and competition passed on since 1869. Throughout the last decade, college football fans find themselves saying goodbye to old traditions and transitioning

How Bama Built Influencers’ Brands

How Bama Built Influencers’ Brands

  Published on November 27, 2023, 3:24 p.m.by Shaley Brown.  101,821 football tickets, 39,623 students and 12,000 Greek members. Since 1831, The University of Alabama (UA) has built an empire that includes the seventh largest collegiate stadium, the fifth largest enrollment record at UA and

From Alabama to the Big Apple

From Alabama to the Big Apple

Published on November 17, 2023, 5:20 p.m. by Ali Burleson. Every day thousands of New Yorkers step out onto the crosswalk among bright lights, honking horns and the smell of hot, steamy pizza cooking around the corner. It’s the norm in this lively, bustling city.

Navigating NIL and the “Celebrification” of Student-Athletes

Navigating NIL and the “Celebrification” of Student-Athletes

by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his time at UCLA in the 1990s, student-athletes were barred from “receiving any compensation, beyond the value of their athletics scholarships, for the

PRofiles: Kelly Presperin of KCD Worldwide

PRofiles: Kelly Presperin of KCD Worldwide

Published on April 14, 2022, at 8:00 p.m. by Schuyler Rosson. Events are undoubtedly a vital asset to public relations and a division that has undergone extensive changes as a result of COVID-19. The University of Alabama alumna Kelly Presperin has created a unique career for herself in

SIDs: From the Locker Room to the Stands

SIDs: From the Locker Room to the Stands

Published on March 3, 2022, at 6:49 p.m. by Katie Holec. The job of a sports information director (SID) isn’t the most glamorous, but it’s rewarding. “It’s a unique position where you’re not the star of the show,” Creighton University Sports Information Director Rob Anderson said. “It’s a lot, and there’s a

The Importance of Effective Communication While Working from Home

The Importance of Effective Communication While Working from Home

Published April 10, 2020, at 5:04 p.m. by Charlotte Arnold.   In light of the COVID-19 pandemic, many people, whether they like it or not, are getting a taste of working remotely. Many state governments have enacted mandates to close nonessential businesses. For these nonessential employees,

From Grassroots to Great Success

From Grassroots to Great Success

Published on October 29, 2018, at 4:19 p.m. by Anna Claire Toxey. Growing an organization is generally not an easy task, and often proves to be especially difficult for nonprofits. From lack of public awareness to funding deficits, nonprofits can struggle when starting as small

Orientation to Public Relations

Orientation to Public Relations

Published on March 27, 2018, at 8:57 p.m. by Alyssa Comins. If you want a job in public relations, experience is crucial. As a student, I am often reminded of that fact. In an industry where even internships require previous PR experience, the pressure to

Social Media Story Smackdown: Instagram vs. Snapchat

Social Media Story Smackdown: Instagram vs. Snapchat

Published on October 17, 2017, at 1:29 p.m. by Brooke Bailey. In the battle between rapid-fire, photo- and video-sharing services, it can be difficult to know which platform is best for an organization: Instagram “stories” or Snapchat. Since Instagram introduced its “stories” feature, there’s been

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