agency life Archives - Platform Magazine

The Skills No One Teaches: What PR Students Really Need After Graduation

Dec. 11, 2025

While PR programs build foundational skills, professional success depends on adaptability, strategic communication and problem-solving abilities developed through real-world experience gained beyond the classroom.

Now Trending: Social Media Agencies

Oct. 22, 2020

by Tracy Sims

Published on October 21, 2020, at 10:15 p.m. By Kathleen McManus. Social media marketing is a key strategy used by brands, and public relations

How Agencies Are Dancing Through Zoom Culture

Oct. 15, 2020

by Tracy Sims

Published on October 15, 2020, at 12:08 p.m. by Katey Quinn. Imagine that you log onto Facebook Workplace to watch your CEO give his

Student-Run Agency Spotlight: Hill Communications at Syracuse University

Oct. 8, 2020

by Tracy Sims

Published on October 8, 2020, at 10:35 a.m. by Kathleen McManus. Today, many universities embrace student-run public relations firms as both an excellent supplement to classroom