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Nostalgia Marketing: Jedi Mind Tricks or Proven Science?

Nostalgia Marketing: Jedi Mind Tricks or Proven Science?

Posted: April 28, 2015, 1:33 p.m. by Ethan Wiggins. Are you ready for the array of movie remakes to be released this year? Classic blockbusters such as Jurassic Park, Star Wars, Mad Max and Terminator are among the most anticipated movies of 2015. All of these movies earned faithful young fans throughout

Millennials: Redefining the Industry

Millennials: Redefining the Industry

Posted At: December 10, 2013 8:30 a.m. by Lexi Holdbrooks & Benjie Ladrillono.   Millennials. We are lazy and entitled. We either care too much or too little about consumers. And most importantly, we only care about ourselves. But are these perceptions accurate? Who are the

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