AP Style Quiz 6

“The style of writing characteristic of material in newspapers and magazines, consisting of direct presentation of facts or occurrences with little attempt at analysis or interpretation”

“A set of pieces of creative work collected to be shown to potential customers or employers”

“Background information on an organization…who they are, their mission, and other information. Usually found at end of news release”

“Relates ‘softer,’ less important and less immediate news that are concerned with human interest stories that highlight some aspect of an organization; feature releases typically attract less media attention than do announcements”

“Optional secondary [headline that can be used to] clarify the main headline or divide longer copy blocks into manageable chunks…. When they clarify the main headline, they generally are longer than the corresponding headline”

“Planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time”

“Kind, grade, or make, as indicated by a stamp, trademark, or the like; a kind or variety of something distinguished by some distinctive characteristic”