PR Terms Quiz 5

“The supplying of supporting references by notation…and use of a bibliography”

“A special story or article in a newspaper or magazine; shows human-interest side rather than straight news”

“A meeting in which a person is asked about his opinions, activities, and so on, as by a reporter”

“Coarse or highly informal language, avoided in formal speech and writing; it consists of new words and existing words given new meanings, and is usually fresh, colorful, or humorous for only a short time”

“The first paragraph that is the “most important part” of a news release; contains the “most significant and most interesting” parts of the story, with two to three of the “who-what-when-where-why-how” elements of the story identified”

“The act or practice of calling public attention to one\’s product, service, need, etc., esp. by paid announcements in newspapers and magazines, over radio or television, on billboards, etc.”

“Something devised to publicize or advertise a product, cause, institution, etc., as a brochure, free sample, poster, television or radio commercial, or personal appearance”