For the Love of Chicken Fries
Posted: April 1, 2015, 2:10 p.m. by Annslee Wilson. If you haven’t heard by now, Burger King brought back its beloved chicken fries (cue tears of joy). Chicken fries first
Calling All Interviewees
Posted: March 30, 2015, 2:20 p.m. by Sarah Parker. For PR majors, spring means a lot more than sunshine and pretty flowers. It’s internship season. And you know what comes
The Value of an Apology
Posted: March 30, 2015, 2:05 p.m. by Annslee Wilson. With more outlets available now than ever before for brands to reach and interact with their audiences, it is often too
#RaceTogether: Brewing Dialogue
Posted: March 27, 2015, 4:51 p.m. by Sadie Schwarm. Starbucks’ annual revenue has more than tripled over the past 10 years and reached $16.5 billion in 2014. A survey conducted
#LeanInTogether
Posted: March 24, 2015, 11:51 p.m. by Laura Gregory. In March 2013, Sheryl Sandberg, chief operating officer at Facebook, published “Lean In: Women, Work and the Will to Lead”, a
Will Ferrell: MLB’s Real MVP
Posted: March 24, 2015, 11:33 p.m. by Ethan Wiggins. On March 12, 2015, baseball history was made, but more importantly, a valuable public relations lesson was taught. Will Ferrell became
An Open Letter to Urban Outfitters
Posted: March 23, 2015, 4:44 p.m. by Ana Vega. Well, Urban Outfitters, you truly are a “repeat offender,” as noted by Rachel Uniatowski in a previous Platform Magazine blog post.Once
Food with Integrity
Posted: March 23, 2015, 2:41 p.m. by Esther Workman. Chipotle’s decision to remove pulled pork from one-third of its restaurants in early January taught the PR industry a thing or
JetBlue: Elevating Kindness
Posted: March 16, 2015, 11:10 a.m. by Esther Workman. Check in. Get to the airport an hour early. Check your bags. Go through security. Go through security again. Walk to
The Power of Unity
Posted: March 16, 2015, 11:00 a.m. by Ethan Wiggins. For over a decade now, organizations have been creating campaigns to combat childhood obesity. Most of these campaigns were backed by