Disaster.com – How the Internet Can Help You in a Crisis
This post is related to the Platform article “Crisis Communication 101 — Basic Rules of Managing a Crisis” by Philip Turkowitsch. Communication tools on the World Wide Web allow us
Zuckerburg writes to 350 million users
Many of us saw the letter when we logged on to Facebook last week regarding changes to the site. Mark Zuckerburg, founder of Facebook, wrote an open letter to all
P2P Mentoring
PR students have had the importance of networking and mentors engrained in their minds since their first day on campus. Most teachers would argue that it’s “all about who you
Grading PR in the Community
When we think about public relations, our mind usually pictures a corner office in a big-city agency or corporation. The first image is definitely not of a high school or
Merry Holiday?
It’s that time of year again. Cold weather, gift shopping, twinkling lights and… “holiday” trees? What happened to Christmas trees? At a Lowe’s store in Austin, Texas, there is a
Underground Information Trade Tops Global Drug Trade
Public relations is going viral. If we’re going to put our lives out there (wherever the Internet is), we must first consider who else is out there with us and
Bitten by a Trend: Vampire Fever
What’s hot? What’s everyone talking about? What’s the 411? In the world of public relations, it’s crucial to know what our clients’ customers are excited about, as companies must anticipate
Word of Mouth: Your Opinions Matter
Who do you trust more when deciding on where to shop and what to buy: your friends and family or the hundreds of advertisements you see daily? For me, it’s
Tough Love in PR
Rule # 1: Don’t be weird. This is Steve Ward’s first rule in his VH1 show Tough Love, a boot camp for women who have personal problems finding a significant
Men Are From Mars…
We have all seen the television shows and movies portraying public relations professionals. Last week, our blog explored these stereotypes of independent, sexy women by examining characters like Samantha Jones