Picking Up Their Boots: PR Professionals Head to Nashville
Published on April 3, 2022, at 2:50 p.m. by Morgan Keel. Nashville, Tennessee, is most commonly known as the music city, but the city is home to more than just music creatives. Typically,
Women’s Sports — They’re Good Business
Published on March 30, 2022, at 6:55 p.m. by Katie Holec. “The Worldwide Leader in Sports” — better known as ESPN — launched in 1979. Many consumers sat in front of their TVs
“The Face and The Brand”: How Brands Utilize College Ambassadors
Published on March 28, 2022, at 11:40 p.m. by Sydney Miner. In order to connect with different publics, brands use numerous communication tactics such as e-mailing, social media and ambassador marketing. These different
Twitch Is Your New Favorite Social Media
Published on March 22, 2022, at 9:01 p.m. by Jennafer Bowman. Social media allows public relations to become stronger and more impactful. Published content such as blog posts and news releases are
How to Stay Private in a Public World
Published on March 4, 2022, at 2:38 p.m. by Kyrsten Eller. When it comes to digital and social media, it can be difficult to stay private in the public eye,
Across the Pond: Europeans’ View of the American College Brand
Published on February 28, 2022, at 11:05 p.m. by Madison Traughber. Building a brand takes time, expertise and talent. A brand is “the image and personality of a product or service that a
A Bachelor’s in PR and a Minor in COVID
Published on February 25, 2022, at 3:15 p.m. by Morgan Keel. According to a report from the National Center for Education Statistics, 80% of college students have changed their majors at least
Creating Memories, a Building Block of Long-Term, Successful Brands
Published on February 24, 2022, at 9:52 p.m. by Heather Smyth. A short and catchy song can often get stuck replaying in one’s head, which can be annoying. On the
Surprising Pandemic Success for Nonprofits
Published on February 18, 2022, at 7:51 p.m. by Alice Helms. In the spring of 2020, many American households began to feel the impact of economic changes as the worldwide
The Ever-Evolving World of PR
Published on December 2, 2021, at 6:34 p.m. by Mallory Westry. The concept of change is not unfamiliar to professionals in the public relations industry. In fact, with new trends