Navigating NIL and the “Celebrification” of Student-Athletes
by Hailey Castillo. In 2009, former UCLA Bruins power forward Ed O’Bannon sued the National Collegiate Athletic Association (NCAA) due to its unfair compensation rules. During his time at UCLA in the 1990s,
Celsius University: How Celsius Is Living Fit with College Students
Published on April 3, 2023, at 2:34 p.m. by Jenna Richardson. The fitness drink brand Celsius is a name that many, especially Generation Z, are familiar with. It’s credited with its “Live Fit”
From Campaigns to Crises: Winning PR Strategies for Political Communications from the Experts
Published on March 24, 2023, at 12:49 p.m. by Ginger Morrow Public service, among other things, is one long public relations campaign. There is possibly no other field where public
De-Influencing Public Relations
Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all the networking in between, the core
From Coast to Coast: The NBCUniversal Page Program
Published on March 22, 2023, at 4:41 p.m. by Emilia Ciezadlo. With its official launch in 1933, the NBCUniversal Page Program is a 12-to-15-month rotational program for postgraduate students interested in the media industry.
ChatGPT: A Blessing or a Curse for the PR Industry?
Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with
A PR Leader’s Guide to Toxic Positivity Versus Positivity
Published on March 7, 2023, at 3:59 p.m. by Morgan Perkins. Toxic positivity is disguised as positivity in the workplace, and public relations leaders can mitigate the harmful effects by actively listening
Does Your Company Really Need a TikTok?
Published on March 3, 2023, at 9:25 a.m.by Jenna Richardson. Since its official launch in 2018, TikTok has taken over the world. The social media app, which started as a platform for
The Power of Community in Public Relations
Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of these brands is recognizable, whether that
The Mirror Is Canceled
Published on February 21, 2023, at 12:04 p.m. by Helen Carson. Body image is not a new topic. Studies from the National Organization of Women show that, by the age