Celsius University: How Celsius Is Living Fit with College Students
Published on April 3, 2023, at 2:34 p.m. by Jenna Richardson. The fitness drink brand Celsius is a name that many, especially Generation Z, are familiar with. It’s credited with its “Live Fit”
From Campaigns to Crises: Winning PR Strategies for Political Communications from the Experts
Published on March 24, 2023, at 12:49 p.m. by Ginger Morrow Public service, among other things, is one long public relations campaign. There is possibly no other field where public
De-Influencing Public Relations
Published on March 23, 2023, at 3:28 p.m. by Helen Carson. More than the glitz and glamour of events, writing press releases, and all the networking in between, the core
From Coast to Coast: The NBCUniversal Page Program
Published on March 22, 2023, at 4:41 p.m. by Emilia Ciezadlo. With its official launch in 1933, the NBCUniversal Page Program is a 12-to-15-month rotational program for postgraduate students interested in the media industry.
ChatGPT: A Blessing or a Curse for the PR Industry?
Published on March 12, 2023, at 1:47 p.m. by Lauren Bingham. As technology advances, so do public relations practitioners in the way they leverage strategy and creativity to communicate with
A PR Leader’s Guide to Toxic Positivity Versus Positivity
Published on March 7, 2023, at 3:59 p.m. by Morgan Perkins. Toxic positivity is disguised as positivity in the workplace, and public relations leaders can mitigate the harmful effects by actively listening
Does Your Company Really Need a TikTok?
Published on March 3, 2023, at 9:25 a.m.by Jenna Richardson. Since its official launch in 2018, TikTok has taken over the world. The social media app, which started as a platform for
The Power of Community in Public Relations
Published on February 26, 2023, at 1:57 p.m.by Hailey Castillo. Coca-Cola, McDonald’s, Disney. From the red soda cans to yellow arches and mouse ears, each of these brands is recognizable, whether that
The Mirror Is Canceled
Published on February 21, 2023, at 12:04 p.m. by Helen Carson. Body image is not a new topic. Studies from the National Organization of Women show that, by the age
Digital Literacy in Public Relations
Published on February 20, 2023, at 4:10 p.m. By Lauren Bingham. It goes without saying that we live in a world that has the ability to exist both physically and