By Christine Kapurch Flash forward to this weekend: you and your boyfriend have nothing to do and all of your friends are headed out of town. However… no need to fear, Groupon is here! With an assortment of discounted restaurants and activities, this unique marketing
By Karissa Bursch Over spring break, I attended the music festival South by Southwest in Austin, Texas. According to the website, the SXSW conferences and festivals “offer the unique convergence of original music, independent films, and emerging technologies.” In other words, it’s a chance for
By: Victoria Corley Social good: Two words that easily describe a specific “good” that is shared and beneficial for all (or most) members of a given community. Other words that may be interchangeable for “social good” are philosophy, ethics, and political science. These small words
By Katy Echols I love Starbucks. I love its coffee. I love its service. I love its deep comfy chairs and trendy music. And I love that there is one on every corner. Obviously, I am not alone in this obsession. For coffee lovers nationwide,
by Amanda Coppock As often as stars like Lindsay Lohan are in the public eye, you would expect them to understand how to use better public relations to their benefit. Lohan, for one, clearly has missed out on how to use PR to save her
By: Miriam Fry When a movie idea is pitched to a studio executive, one thought is running through her mind: “Will this movie make money?” And while yes, making money is important, is it the most important part of the industry? To what lengths do
By Wesley Vaughn Video game reviewers have billed it as “not your ordinary first-person shooter.” Combining lightning-fast gameplay, striking visuals and a brazen attitude, Bulletstorm separates itself from the pack of typical video games. It makes sense that its public relations campaign would do the
by Katherine Baker When you think of a YouTube video that you have watched dozens of times, what do you see? Do you see animals, babies, double rainbows or maybe even men getting kicked in the crotch? Well, that’s what Smart Water associates with “viral
by Amanda Coppock Five years ago, if you were to say you wanted to “tweet,” the person you were talking to would probably think you were crazy. As pervasive as Twitter is today, five years ago it was nonexistent. When Jack Dorsey launched Twitter in
by Marissa Stabler After reading a letter that Public Relations Society of America Chair and CEO Rosanna Fiske wrote to the U.S. Senate Subcommittee on Contracting Oversight, I mused in awe for some time. The letter was sent prior to the subcommittee’s March 1 hearing
