Skip links

The Transcendence of Pink

Posted At: November 21, 2011 1:06 PM by Hope Peterson The color pink is not only used to deliver unspoken verification to hospital visitors waiting for the arrival of new life. Now, the color pink is better known for delivering a different type of message

Cause-Related Marketing: The Ribbon Reigns Supreme

Posted At: November 21, 2011 12:34 PM by Jaley Cranford, editor Ribbons have become a symbol of hope for many diseases and disasters. Almost any disease or tragedy carries with it a loyal following of colored ribbons. Whether discussing pink ribbons for breast cancer, yellow

Olivia Dikambi IS PR

Posted At: November 2, 2011 1:06 PM by Bailey Carpenter Even while she was working as an intern, Olivia Dikambi knew that she would not be happy until she was her own boss. Years later, the result is the I AM PR Agency LLC, Dikambi’s

An Appetite for Change: The New Agency Model

Posted At: November 1, 2011 5:12 PM by Megan Reichenbach “Unfortunately, I do not have the ability to predict the future, but it will be changing dramatically,” Fred Cook, president and chief financial officer of GolinHarris Public Relations Agency, said. An innovated future of the

PRSSA: A Gateway to Your Success

The establishment of PRSSA is attributed to three individuals, two of whom have earned postgraduate certificates in public relations (APR) — Chris Teahan, Jon Riffel and J. Carroll Bateman — along with Betsy Plank, considered PRSSA’s godmother.

Who Fights for the Fighter?

Posted At: October 31, 2011 12:23 PM by Maria Sanders What is Mixed Martial Arts (MMA)? For some it’s a tradition into which they’re born. For others it’s an avenue to continue competing once other opportunities have ended. Regardless of how a fighter comes to

A Visual Feast: What PR People Should Know About Multimedia Use

Posted At: September 2, 2011 10:54 AM by Kara Udziela, Contributing Writer The lasting truth in any communication medium is that examples, testimony, statistics and perhaps most important in today’s media-driven society, visual aids, breathe life into anything from your sales pitch to a marketing

Platform Blog

Peruse our blog archives on our former blog site.

Big Power Needs Big PR

Posted At: October 26, 2011 1:07 PM by Emily Diab Today’s CEOs are under strict watch by consumers, partners and government regulators. Careful scrutiny by an organization’s most important publics can mean pure success or instant failure. These CEOs are responsible for the positive relationship

Creating a Corporate Mosaic

Posted At: October 26, 2011 12:57 PM by Amber M. Parker The good, the bad and the “different” are captured best in corporate America’s recent “diversity” phenomenon. The sudden move toward racial, ethnic, cultural and gender inclusion may seem commonplace to us in 2011, but

Return to top of page