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Organic PR: 100 Percent Certified

Posted At: April 20, 2011 1:46 PM by Christine Kapurch  Recent disasters from the BP oil spill in the Gulf of Mexico to the nuclear crisis in Japan show the damage humans are capable of committing to the environment. These calamities remind the public to focus

Rebranding: From Student to Community Newspaper

Posted At: May 19, 2011 1:06 PM by Wesley Vaughn On April 27, tornadoes ripped through the state of Alabama. In Tuscaloosa alone, 43* were killed with six of those being University of Alabama students. The storm dramatically altered what local media outlets would cover the next day

The Powerful Influence of Passionate Fans

Posted At: May 20, 2011 12:26 PM by Miriam Fry From the 1950s — when one had to get off the couch and manually change the channel on the TV — to 2011 — when we can watch TV on demand and online — TV shows

Ecology of PR: The Interaction of Consumers with Their Environment

Posted At: May 23, 2011 10:49 AM by Victoria Corley Our culture’s relationship with nature has evolved into a multibillion-dollar business. Americans have come to accept and rely upon the idea that a product or a brand is closely connected to the environment. Eager to sell

Gaining a Global Perspective via an International Internship

Posted At: May 26, 2011 12:50 PM By Katherine Baker   An employer at a major public relations firm in New York City looks at a potential employee’s résumé. He sees something on the neatly formatted paper that catches his eye — a word that

Women in PoweR

Posted At: May 26, 2011 1:18 PM By  Marissa Stabler Juliette Harris’ unique fashion statement drew some strange looks as she walked Nick Carter, Denise Rich and La Toya Jackson down the red carpet. It was Clive Davis’ annual pre-Grammy party — a celebration that,

“Weird” PR

Every city has its own identity — a distinct personality or “vibe” that makes it unique and interesting. For residents or visitors, the character of a city is probably pretty apparent. But how do the cities themselves bottle this idea up and market it to

More Bang for Your Buck

Posted At: November 21, 2011 1:17 PM by Emily Diab Public relations practices are all about results. Whether these results are for a large corporate agency or a small nonprofit organization, results they remain. These results show the successes, or failures… Read More…

The Secret to Rebranding Success: Stay Confident

Posted At: November 21, 2011 1:11 PM by Sarah Shea Coca-Cola products have a longstanding signature brand. Coca-Cola’s bright red and token script give the product a timeless, easily identifiable look. Unlike some of its competitors, Coca-Cola’s brand hasn’t had too many fundamental changes over

Brand Networks: A Social Media Engagement

Posted At: November 21, 2011 1:08 PM by Meghan Rodriguez It seems that many small businesses and large corporations have caught on and realized the advantages and opportunities that social media can provide. It’s not unusual for your favorite clothing brand or restaurant to have

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