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Place Through Cause Marketing

Posted At: November 18, 2009 1:08 PM by Jaclyn White In today’s economy, people are tightening the purse strings and buying the most inexpensive products possible: it’s every man for himself, right? Surprisingly, this is not necessarily true. Edelman, one of the world’s leading independent

A Desired Demographic

Posted At: November 18, 2009 12:58 PM by Meghan Zimmerman Whether it’s the weekly call home that leaves their parents feeling more like ATMs than family, the odd, on-campus work-study job, a rare paid internship or a summer’s worth of savings, average college students find themselves

Food Network: A PR Success Story

Posted At: November 18, 2009 12:58 PM by Alysar Alameddin In recent years, Food Network has become more than just a household name. The network, known for its cooking segments, competitions and travels, reaches 98 million U.S. households and continues to grow more each day. Carrie Welch, vice

The Battle Continues: Campaign PR

Posted At: November 18, 2009 12:50 PM by Sara Sanderson Where does public relations fit in to the political world? Public relations is extremely important for political candidates as they develop ways to communicate messages to their constituents and to the media. In addition, public relations

Managing a Financial Downturn

Posted At: October 21, 2009 1:52 PM by Ashley Ross In today’s lackluster economy, more and more companies are searching for ways to keep their heads above water. Companies rely on public relations more than ever to create optimistic financial outlooks for the public. For a

Crisis Communication 101 – Basic Rules of Managing a Crisis

Posted At: October 21, 2009 1:43 PM by Philip Turkowitsch, Contributing Writer On Feb. 25, 2009, a Turkish Airlines aircraft crashed upon landing at Amsterdam International Airport. Nine people were killed and another 86 were injured in this tragic accident. I happened to watch a report

The Young and the Riskless: Educating America’s Online Youth

Posted At: October 21, 2009 by Josh Morris There is a need for the education of our youth concerning the risks associated with creating profiles and posting personal information online. “I stress to my students all of the time the importance of trying to maintain their

A Clean Way to Clean House: The Role of PR in Layoffs

Posted At: October 21, 2009 1:23 PM by Meg Watson During the past year, headlines have been filled with news of layoffs. According to the Layoff Tracker atForbes.com, more than 600,000 Americans have been laid off since Nov. 1, 2008. The economic recession forced companies such

Have You Seen My $5 Bill?

Posted At: October 21, 2009 1:22 PM by Sara Sanderson Is the language of AP style still viable for PR practitioners? With today’s digital world and international interaction in the field of public relations, many professionals are discussing whether or not AP style will be imperative

Volunteering: A New Career Option

Posted At: October 21, 2009 1:21 PM by Enelda Butler The current state of the U.S. job market is less than stellar. According to a recent study by the National Association of Colleges and Employers, employers are expected to hire seven percent less graduates from the Class

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