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No Spin: Public Relations Accreditation Ensures Ethics, Integrity

No Spin: Public Relations Accreditation Ensures Ethics, Integrity

Posted: October 15, 2014, 231 p.m. by Teri K. Henley, MBA/APR, Julie Ross Senter, APR, and Elaine C. Witt, APR. “It’s just PR.” We’ve all heard it. The implication that public relations is synonymous with clouding the issues, glossing over the truth, putting lipstick on a

Editor Biographies Spring 2014

Shannon Auvil — Dallas, Texas Majors/Minor: Public Relations/Political Science Academic Achievements: Dean’s List, President’s List, UA Scholar Jobs, Internships & Other Achievements: Editorial Assistant — UA College of Arts and Sciences (Fall 2013); Publications Director — UA PRSSA (Fall 2013); Intern — Hahn Public Communications (Summer 2013); Photo Editor

Fashioning a Brand

Fashioning a Brand

Posted: July 25, 2014, 10:49 a.m. by Amber Ingram. The fashion industry is always changing and evolving. Brand names specifically play an important role. It takes more than just connections to build a lasting image that stands behind a name. It takes people who are

From Cappuccinos to Chiantis

From Cappuccinos to Chiantis

Posted: July 10, 2014, 1:20 p.m. by Addison Viani. Since 2012, Starbucks has been testing the waters in select locations with the addition of beer and wine on its menu. The new menu, called Starbucks Evenings, includes alcoholic beverages, as well as small plates and

“Game of Thrones” Killed It

“Game of Thrones” Killed It

Posted: June 2, 2014, 9:40 a.m. by Morgan Daniels. “Game of Thrones” has been thrilling and shocking fans worldwide since its original air date on April 17, 2011. This popular drama is an HBO adaptation of the fantasy novel series “A Song of Ice and

Editor Biographies, Fall 2013

Kyle Borland – Prattville, Alabama and Ramstein, Germany Majors: Public Relations/Business and Political Science Academic Achievements: Alpha Lambda Delta Honor Society, Phi Eta Sigma Honor Society, President’s List Jobs, Internships & Other Achievements: Social Marketing Coordinator- The EDGE Tuscaloosa (August 2013-present); Outreach Director- Alabama International Relations Club

Fall 2013 Contributor Biographies

Ethan Parry (@ethanparry3 or LinkedIn) is an undergraduate student in public relations at Brigham Young University (BYU). He is a member of BYU’s PRSSA chapter (byuprssa.org & @byuprssa) and is both an editor for The Pitch, an award-winning newsletter, and a member of the C=chapter’s PR committee.

J.C. Penney’s Tweeting with Mittens — Dazzling or Daft?

J.C. Penney’s Tweeting with Mittens — Dazzling or Daft?

Posted: February 14, 2014, 3:17 p.m., by Dustin Winn, Guest Contributor. People are sometimes quick to criticize and with social media, it’s never been easier. During the Super Bowl, J.C. Penney took to Twitter to promote its Team USA mittens by misspelling tweets and then

Editor Biographies, Spring 2013

Claudia Calhoun — Rogersville, Alabama Major/Minor: Marketing (Professional Sales Concentration)/Public Relations Academic Achievements: Dean’s List, National Society of Collegiate Scholars, Capstone Scholar Scholarship, Betty Loomis Endowed Scholarship, Elton B. Stephens Management and Marketing Scholarship Jobs, Internships & Other Achievements: Sales Representative, UA Sales Program Capstone Project (August –December 2012); Marketing

Things Learned Outside the Classroom

Posted At: December 14, 2013 12:33 p.m. by Casey Rogers As I finished up with finals last week and graduated Saturday morning, I have been reminiscing about the last four and half years of my life. This very experience will soon be referred to as

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