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Case Study: “Making a Murderer”

Case Study: “Making a Murderer”

Posted on March 22, 2016, at 3:15 p.m. by Elizabeth Broussard. When most people think of documentaries, they think of journalism, or the unbiased retelling of something that’s happened. From “Supersize Me” to “Jiro Dreams of Sushi” to “Man on a Wire,” documentaries have a

Ballsy Branding

Ballsy Branding

Posted on March 22, 2016, at 3:00 p.m. by Eliza Sheffield. Most would agree there used to be a clear frontrunner among cell phone carriers. But recently, it seems like the gap between Verizon and all the rest is starting to close. In the last few years,

#BringBackTheBees

#BringBackTheBees

Posted on March 22, 2016, at 8:45 a.m. by Morgan Martin. What’s all the buzz? General Mills Canada is building a hive of support for the declining pollinator population worldwide. It’s important now more than ever for brands to stay customer-minded when using PR tactics,

The New Kids of America

The New Kids of America

Posted on March 22, 2016, at 8:45 a.m. by Elizabeth Broussard. They are the generation born with a smartphone in one hand and a desire to change the world in the other. At a young age, their world was rocked by multiple financial crises and

More than a Pink Collar Education

More than a Pink Collar Education

Posted on March 11, 2016, at 3:00 p.m. by Kala Brumbaugh. As a public relations major at a prominent university, I have encountered many different students throughout my classes. Whether I was meeting new people or seeing similar faces, I could not help but notice

The White House’s Major Key to Success

The White House’s Major Key to Success

Posted on March 11, 2016, at 2:45 p.m. by Morgan Martin. So what does our 44th president have in common with the somewhat out-of-date rapper DJ Khaled? One word: Snapchat. Snapchat has evolved significantly since 2011. It has grown from a simple photo messaging app to

The Perfect PR Pair: Dating Apps and Social Media

The Perfect PR Pair: Dating Apps and Social Media

Posted on March 10, 2016, at 10:15 p.m. by Morgan Martin. Adweek published an infographic showing the relationship between dating apps and social media. The findings were interesting, yet predictable. As it turns out, dating apps and social media may just be the perfect public relations

The Walking Depp

The Walking Depp

Published on March 9, 2016, at 5:00 p.m. by Mackenzie Ross. “The Walking Dead” fans were in for a treat when Johnny Depp made a cameo appearance in Sunday night’s episode. Well, sort of. Protagonist Rick Grimes had to send a head as an offering

Editor Biographies, Fall 2015

Madalyn Atherton—Huntsville, Alabama Major/Minor: Public Relations/Creative Writing Academic Achievements: Dean’s List (Fall 2012-Spring 2015) Jobs, Internships & Other Achievements: Public Relations Intern — Jemison-Van de Graaff Mansion (Present); UA PRSSA (Present); Upper Street London Public Relations Intern (Summer 2015); CMA EDU Social Media Director (Present); Public Relations Intern

Reputation in Education

Reputation in Education

Published on March 9, 2016, at 8:30 p.m. by Kenzie Winn. Years ago, school public relations was about conveying positive messages and gaining community support through a one-way form of communication. However, as the development of the Internet and other tools of the Information Age

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