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SeaWorld Sees the Light

SeaWorld Sees the Light

Published on April 5, 2016, at 10:45 p.m. by Leah Tobak. SeaWorld recently announced the immediate and complete cessation of Orca (killer whale) breeding in their captivity. This ongoing battle has persisted for years among animal activists everywhere, and the reaction to this announcement was

Relationship Status: Taken

Relationship Status: Taken

Published on April 1, 2016, at 11:30 a.m. by Kelley Breeding. In our everyday lives, we encounter other people who shape us, change us and make us who we are. What many people don’t realize is that learning how to grow and maintain relationships in

Fingers on the Pulse of Culture

Fingers on the Pulse of Culture

Published on March 31, 2016, at 2:30 p.m. by Hannah MacInnis. As a senior at The University of Alabama, Lidia Juarez is surely making waves in the advertising industry. The Multicultural Advertising Intern Program accepts lucky interns each year, making it one of the most

Love Wins the Hollywood of the South

Love Wins the Hollywood of the South

Published on Thursday, March 31, 2016, at 2:30 p.m. by Lindsey Young. Today, March 28, 2016, marked a major win for the diversity and inclusion movement. Georgia Governor Nathan Deal vetoed the “religious liberty” bill that was causing major controversy across the country. The bill

Harnessing the Power of Communication

Harnessing the Power of Communication

Published on March 30, 2016, at 7:45 p.m. by Eliza Sheffield. These days, public relations practice must go far beyond one-way communication. To gain consumer trust, companies have to make people feel heard, and brands often make this happen by actively interacting with their audiences.

Welcome to the Real World

Welcome to the Real World

Published on March 30, 2016, at 4:10 p.m. by Lindsey Young. As graduation approaches, college seniors prepare to enter the “real world.” But after four years of studying public relations, are they really ready? Many young professionals have confessed that while in college they succeeded

The Cuba Quandary

The Cuba Quandary

Published on March 24, 2016, at 8:30 p.m. by Drew Pendleton. As the global marketplace continues to grow, new opportunities arise everywhere, every day. Whether through natural means or a single thought brought to life by a business or brand, a new opportunity to expand

Sound the Alarm: Best Practices in the Face of a PR Crisis

Sound the Alarm: Best Practices in the Face of a PR Crisis

Published on March 24, 2016 at 8:30 p.m. by Leah Tobak. Most companies face at least one crisis during their lifespan: Just when everything seems to be going swimmingly, the stroke of a key or the wording on a product sounds the alarm. A PR

10 Candles for Twitter

10 Candles for Twitter

Published on March 24, 2016, at 8:00 a.m. by Hannah MacInnis. As we continue to live in an age of 24-hour news and media, let’s take a moment to wish a very happy birthday to the social media platform we look to for concise updates,

When, Where & Why: How to Master Crisis Communications

When, Where & Why: How to Master Crisis Communications

Published on March 23, 2016, at 9:30 p.m. by Mackenzie Ross. A plane crashes, stocks plummet, a political candidate is involved in a scandal. What do all of these things have in common? They are, without a doubt, tragic events, but more than that, they

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