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The Beauty of Brand Loyalty

The Beauty of Brand Loyalty

Posted on April 25, 2016, at 4:20 p.m. by Elizabeth Broussard. This past February, Starbucks announced a small, yet meaningful, change to its customer rewards program. Instead of receiving one star for every visit to the coffee chain and a free drink or food for

Coachella from My Couch

Coachella from My Couch

by Rachel Chandler. Published on April 22, 2016, at 7:15 p.m. With the way technology is today, you don’t even have to go to Coachella to be at Coachella. I have never been to this popular music and arts festival, yet I still feel like

Social Media: A Bittersweet Development

Social Media: A Bittersweet Development

Published on Thursday, April 21, 2016, at 12:45 p.m. by Kelley Breeding. The world of communication is constantly changing and has been since the beginning of time. Messaging used to only be available through forms such as postal mail service, radio broadcasting, email and phone.

#30DaysofBetsy

#30DaysofBetsy

Published on April 19, 2016, at 11:30 a.m. by Lindsey Young. Betsy Plank: professional, advocate, friend and inspiration to public relations students everywhere, even after her passing in 2010. Professionals in the public relations industry know that Betsy Plank is a household name, and many

Technology and Public Relations: Improving the Industry

Technology and Public Relations: Improving the Industry

Posted on April 18, 2016, at 6:50 p.m. by Kenzie Winn. Technology. What associations come to mind when reading the word? The word “technology” is jam-packed with connotations. My thoughts are flooded with the days that I actually wanted to receive emails and would anxiously

French Fry Frenzy

French Fry Frenzy

Posted on April 18, 2016, at 6:50 p.m.; updated on April 25, 2016 at 9:00 p.m. by Mackenzie Ross. Last month, I stopped at a McDonald’s drive-through and perused the menu looking for my favorite item. Much to my dismay, the grilled chicken and ranch

Invest in Your Company’s Future the Right Way

Invest in Your Company’s Future the Right Way

Published on April 27, 2016, at 11:40 a.m. by Kenzie Winn. Imagine that you are starting a new business. From limited budgets to attracting a new audience, the amount of planning that goes into starting a company is extraordinary. One of the most crucial decisions 

#Freebooting

#Freebooting

Posted on April 16, 2016, at 4:00 p.m. by Morgan Martin. The ever-expanding world of mass media has made it easy for average Joes to become famous with the click of a mouse or the tap of a finger; however, it has also brought forth

The Panama PaPRs

The Panama PaPRs

Published on Thursday, April 14, 2016 at 12:30 p.m. by Hannah MacInnis. The law office of Mossack Fonseca, a Panamanian firm, recently had a leak of 11.5 million documents connected to people in more than 200 countries including terrorists. It is said to be the

To Impeach or Not to Impeach?

To Impeach or Not to Impeach?

Posted on April 13, 2016, at 6:40 p.m. by Kala Brumbaugh. Public relations is all about building relationships and trust with your clients and their key publics. Trust is the main foundation on which most relationships are formed. When someone breaks that trust, relationships suffer

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