Published on June 10, 2019, at 10:30 a.m. by Hudson Nuckolls. The phrase “professional soccer in Birmingham” would normally be part of a discussion about football (the European version) being played in Birmingham, England. The city boasts two proud English Football League Championship clubs —
Published on June 3, 2019, at 7:46 a.m. by Amelia Mecham, Guest Contributor. Last summer I took a company from zero marketing to a full strategic communications plan. It was a steep learning curve for the company—and for me. In this post, I’ll share why
Published on May 2, 2019, at 3:16 p.m. by Whitney Blalock. The phrase “know your audience” is ingrained into the minds of young public relations practitioners. You have to identify your audience’s age, socioeconomic status, political views — the list goes on — to craft
Published on April 23, 2019, at 9:25 p.m. by Hudson Nuckolls. On April 4, the NFL’s New York Jets rebranded. Those watching football in the fall will notice pretty drastic changes to one of the most storied brands in the largest market in the NFL.
Published on April 22, 2019, at 4:01 p.m. by Cassidy Anderson. “I haven’t been watching TV lately unless it’s sports.” “That’s so on-brand for you.” This was an actual conversation I had the other day, and it got me thinking: What makes something “on-brand” for
Published on April 18, 2019, at 9:15 p.m. by Cassidy Anderson. Communicating on behalf of any organization as a public relations professional relies on knowing its audience; it doesn’t matter the industry. However, communicating on behalf of a professional team or an athletic department veers
Published on April 17, 2019, at 10:05 p.m. by Gabby DiCarlo. It’s not easy to start a nonprofit and with low funding, sometimes public relations efforts are out of the question. Since donations are the number one source of funding for nonprofit organizations, specifically individual
Published on April 17, 2019, at 12:20 p.m. by Whitney Blalock. As roles continue to converge in the public relations and marketing industries, many things stay the same. The convergence of the public relations and marketing industries is not a new subject; however, new ideas
Published on April 16, 2019, at 10:15 p.m. by Hudson Nuckolls. Moving people Advent is a company in Nashville, Tennessee, that “designs experiences that move people.” The employees consider themselves trailblazers in an industry that the company is forging by itself. “There’s not really an
Published on April 15, 2019, at 4:20 p.m. by Hudson Nuckolls. NBC’s “The Office” ended in 2013 as one of the best shows of the 2000s, according to COMPLEX . The show’s loyal fans made it the top show watched on Netflix in 2018 — more
