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Strategic PR Stunts: Beer, Aliens and Feminism

Strategic PR Stunts: Beer, Aliens and Feminism

Published on September 26, 2019, at 5:30 p.m. by Heather Griffith. This past June, a Facebook user created the event “Storm Area 51, They Can’t Stop All of Us,” and it created a frenzy of memes and tweets, grabbing the attention of many brands. During this time,

How to Differentiate Yourself from Your Peers

How to Differentiate Yourself from Your Peers

Published on September 24, 2019, at 10:34 a.m. by Justine Groeber. Picture this: You’re quickly nearing graduation and job interviews are looming. You’re involved in several extracurriculars and you study hard, but you are still looking for more that will set you apart. If you’re

Ethics Start with You

Ethics Start with You

Published on September 24, 2019, at 10:32 a.m. by Emma Bannen and Whitney Blalock. Every public relations professional, student and educator is familiar with ethics. But what does this buzzword really mean in action? The Public Relations Society of America’s code of ethics is the

How to Wow Your Future Boss and Land Your First PR Job

How to Wow Your Future Boss and Land Your First PR Job

Published on September 24, 2019, at 10:27 a.m. by Caroline Richards. It’s 2:14 p.m. You’re sitting next to the phone. You interviewed at your dream firm last week, and they said they’d call today at 2 p.m. with their decision. Your leg bounces nervously. You’re

Are You Doing Your Best to Be Inclusive and Embrace Diversity?

Are You Doing Your Best to Be Inclusive and Embrace Diversity?

Published on September 24, 2019, at 10:26 a.m. by Jenna Dalton. When you don’t do your best to include people who are different from you, you end up lacking different perspectives that can make a campaign better by connecting with increasingly diverse audiences. Whether it’s

Interviews for Introverts

Interviews for Introverts

Published on September 24, 2019, at 9:03 a.m. by Ali Cushing. It’s 7:43 in the morning. You went over your notes for what seemed like hours last night. You think to yourself, “I got this, right?” Nonetheless, you can’t seem to fight the overwhelming urge

Thank U, Past: Ariana Grande’s Nostalgic Connections

Thank U, Past: Ariana Grande’s Nostalgic Connections

Published on September 24, 2019, at 9:01 a.m. by Louise Margeson. It’s not uncommon in the entertainment industry for childhood stars to dwindle from the public eye as they outgrow their Disney Channel, Nickelodeon or other personas. Ariana Grande is not one of them. Over

Editor Biographies, Spring 2019

Cassidy Anderson Editor/Writer Hometown: Birmingham, Alabama Major/Minor: Public Relations/General Business Jobs, Internships & Other Achievements: Graphic Design Intern — Crimson Tide Productions (Current), Marketing Intern — Birmingham Barons (Current), Promotions Intern — Charleston RiverDogs (March 2018–August 2018), Public Relations Intern — Humane Society of West Alabama (October 2017–March

Food: The Greatest PR Tool of All Time

Food: The Greatest PR Tool of All Time

Published on July 9, 2019, at 8:52 a.m. by Gabby DiCarlo. Food is the perfect public relations tool because it can be so representative of a culture, organization and values, just by being itself. Your phone buzzes and you look over to see the black

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