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Astros PR — Step Up to the Plate

Astros PR — Step Up to the Plate

Published on March 2, 2020, at 8:54 p.m. by Charlotte Arnold. Major League Baseball spring training games kicked off last weekend. What should be a happy day reminded one fanbase only of past betrayal. The Houston Astros were not-so-warmly welcomed back to their first game

Hospitality Industry Spotlight: Hannah Schneider, BRND House

Hospitality Industry Spotlight: Hannah Schneider, BRND House

Published on February 28, 2020, at by Olivia Carroll. For Hannah Schneider, failure has never been a mark of disappointment. Each new venture, no matter the outcome, was a new experience that fostered growth to help the next attempt to succeed. As the founder of

Making the World a Better Place Through Marketing and Communications

Making the World a Better Place Through Marketing and Communications

Published on February 27, 2020, at 7:48 p.m. by Hannah Fogus. According to PRSA, the official definition of public relations is “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” What if that relationship could directly save people’s lives? In

PR, Ethics and the First Amendment

PR, Ethics and the First Amendment

Published on March 2, 2020, at 6:51 p.m. by Macy Krauthamer. Freedom of speech is crucial to the truth now more than ever — especially when it comes to public relations. It gives United States citizens the right to express their opinions and not disparage

What Happens When You Unintentionally Start Your Own Business

What Happens When You Unintentionally Start Your Own Business

Published on February 25, 2020, at 8:20 p.m. by Jordan Axel. Every year, the month of May is met with recent graduates who are ready to enter the workforce. Some people secured their positions in the fall, some are panicking, and some are in between.

Brands: We Trust Them, We Trust Them Not

Brands: We Trust Them, We Trust Them Not

Published on February 25, 2020, at 7:22 p.m. by Faith Saucier. Brands: They’re product innovators, customer service experts, competent doers and, now, catalysts for change. Today, they are expected to take a stand, to make a difference, to be positive players in society. Corporations are

Political Influencers: The Next Step in Political PR

Political Influencers: The Next Step in Political PR

Published on February 20, 2020, at 7:02 p.m. by Olivia Carroll. As media has adapted, so have political communication tactics. Calvin Coolidge became the first president to speak on the radio in 1923. Harry S. Truman became the first president to appear on television in

A Disconnect in Authentic Human Connection

A Disconnect in Authentic Human Connection

Published on February 20, 2020, at 6:52 p.m. by Katie Poedtke. Diversity. Equity. Inclusion. These three words hold a weight that is felt now more than ever. The changing social climate and technological advances of today are connecting people from all kinds of backgrounds, and

Here She Comes Again: The Dolly Parton Renaissance

Here She Comes Again: The Dolly Parton Renaissance

Published on February 19, 2020, at 4:33 p.m. by Hannah Taylor. Dolly Parton is no “Dumb Blonde.” The living country legend has been making waves in the music world since 1967, but in 2020 she’s just as relevant as ever. At the end of last

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