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PR Lessons from “Hamilton”

PR Lessons from “Hamilton”

“The Man Is Non-Stop” Published on March 11, 2020, at 8:12 p.m. by Hannah Taylor. Before there was Edward Bernays, there was Alexander Hamilton. Hamilton is best known as a founding father of the United States, but Lin-Manuel Miranda’s musical about the historical figure reveals his public relations expertise. “Hamilton” debuted on Broadway

The New, Yet Not-So-Real Face of Influencer Marketing

The New, Yet Not-So-Real Face of Influencer Marketing

How virtual influencers are changing the industry Published on March 11, 2020, at 7:55 p.m. by Faith Saucier. They are college graduates, brand ambassadors, political activists and musicians. Their platforms span across nations and cultures, and they possess the rare power to influence children and

Fetching for Publicity: Animal Welfare PR

Fetching for Publicity: Animal Welfare PR

Published on March 11, 2020, at 7:31 p.m. by Emily Greco. Individuals and companies are not the only ones that can utilize public relations. From land to sea, all types of animals can also benefit from public relations. Public relations is a compelling, cost-effective tool

What “Little Women” Teaches Us About Rebranding

What “Little Women” Teaches Us About Rebranding

Published on March 9, 2020, at 8:53 p.m. by Olivia Carroll. Greta Gerwig’s adaptation of “Little Women” took the world by storm. The film reshapes the classic story of the March sisters — Meg, Jo, Amy and Beth — from a book that walks the

A New Way to Reach External Publics

A New Way to Reach External Publics

Published on March 6, 2020, at 8:33 p.m. by Katie Poedtke. YouTube dominates as a video-sharing outlet for many different industries, such as movies, music, art, science and math. There is no doubt that the platform is versatile. It is accessible and relatively easy to

Product Placement: Do You Believe in Magic?

Product Placement: Do You Believe in Magic?

Published on March, 6, 2020 at 5:48 p.m. by Faith Saucier. Oh, the art of product placement. When it’s done right, it’s one of the most subtle forms of advertising there is — content embedded so seamlessly into a production that you’d think someone ran

On Cause: Staying On Brand in Nonprofit PR

On Cause: Staying On Brand in Nonprofit PR

Published on March 5, 2020, at 8:58 p.m. By Allie Rose. Public relations is important no matter the industry you are in — for-profit or nonprofit — and businesses need to maintain their brands’ images and maintain favorable relationships within their industries and with their

Public Speaking: Practice Makes Better, Not Perfect

Public Speaking: Practice Makes Better, Not Perfect

Published on March 4, 2020, at 10:22 p.m. by Macy Krauthamer. Believe it or not, there will be times when you have to come out from behind the phone screen and social media handles to talk to people … out loud! Whether it’s a new

Book Your Way to Success

Book Your Way to Success

Published on March 4, 2020, at 4:09 p.m. by Hannah Fogus. To the person reading this post, I want you to ask yourself a question. When was the last time you read a book — for fun? Research shows that reading for pleasure is on

Humble Beginnings: Jeff Winton

Humble Beginnings: Jeff Winton

Published on March 3, 2020, at 5:48 p.m. By Allie Rose. Each person you meet is like a new book — each a different title, full of chapters with unique stories and various experiences encompassing a person’s life. As I have grown in my 20-something

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