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Pandemic Pitching: What’s the Protocol?

Pandemic Pitching: What’s the Protocol?

Published on April 23, 2020, at 7:05 p.m. by Macy Krauthamer. “We are all in this together” has never been more relevant during this apocalyptic time when people are sheltering in place, toilet paper is hard to come by, and the global economy is dropping. The

Dear Brands, Ditch the Filter

Dear Brands, Ditch the Filter

Published on April 22, 2020, at 2:52 p.m. by Macy Krauthamer. Let’s be real — nearly everyone posting on social media is trying to present themselves in the best light possible to boost their “perceived attractiveness.” Users of Instagram, Facebook and Twitter all over the world

Tiffany & Co.: Color Is a Brand’s Best Friend

Tiffany & Co.: Color Is a Brand’s Best Friend

Published on April 20, 2020, at 9:04 p.m. by Jordan Axel. One of the remarkably eminent components of a successful business is cultivating brand identity. Companies spend thousands — some even millions — of dollars annually to build and sustain their brands. When you think

How to Succeed: Sports PR Edition

How to Succeed: Sports PR Edition

Published on April 17, 2020, at 7:03 p.m. by Jordan Axel. When it comes to working in the sports industry, many chose a major related to sports due to their passion for the game. But when it comes to building a successful career, or even

The Power of Social Media May Shock You

The Power of Social Media May Shock You

Published on April 17, 2020, at 7:01 p.m. by Hannah Fogus. As social media integrated itself into our lives years ago, most of us looked at it as a fun way to interact with our friends and family, post funny material, or share what we

Small Businesses: International Effects at the Local Level

Small Businesses: International Effects at the Local Level

Published on April 15, 2020, at 8:36 p.m. by Katie Poedtke. There is no doubt that COVID-19 is changing the world right before our eyes. The news cycles consistently report on the new developments of the pandemic. People are self-quarantining to keep the virus at bay. Industries are adapting in order to

You May Want to Read the Label

You May Want to Read the Label

Published on April 15, 2020, at 8:34 p.m. by Allie Rose. Skin. It is the largest organ in the human body. We wash it. We put makeup on it. We try to make it look its best. Shouldn’t we also do our best to take

Royal Mistakes: A PR Practitioner’s Worst Nightmare

Royal Mistakes: A PR Practitioner’s Worst Nightmare

Published on April 13, 2020, at 4:53 p.m. by Katie Poedtke. History is happening right before our eyes. Prince Harry and Meghan Markle decided to step back from the royal family, effectively leaving behind their titles, financial support and closest relatives. The monarchy has never

COVID King

COVID King

Published on April 13, 2020, at 4: 40 p.m. by Jordan Axel. COVID-19, widely known as coronavirus, updates are dominating social media feeds, dinner conversations and Zoom meetings — making it difficult to escape the fear and unknown. However, if you have been on the

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