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Meyers Makes Moves with Nostalgia in 2020

Meyers Makes Moves with Nostalgia in 2020

Published on October 14, 2020, at 7:01 p.m. by Kathleen McManus. Movie theaters closed, most cinematic projects were put on hold, and a few completed film productions went straight to streaming as the nation shut down for COVID-19. While nothing rivals big-screen productions, entertainment companies

Spotify Turns Up Brand Loyalty

Spotify Turns Up Brand Loyalty

Published on October 14, 2020, at 6:55 p.m. by Tess Hensley. Coke vs. Pepsi. iPhone vs. Android. Chick-fil-A vs. Popeyes. Spotify vs. . . every other music-streaming app. Spotify continues to lead paid music subscriptions and today, users are more active and loyal to the brand than

Collegiate Entrepreneurial Spirit During COVID-19

Collegiate Entrepreneurial Spirit During COVID-19

Published on October 19, 2020, at 3:15 p.m. by Caroline Ladd. In the early stages of the pandemic, hundreds of thousands of college students in the U.S. were sent home for the remainder of spring semester. When classes were moved online, some students had more

Helpful Hints for Halloween Branding

Helpful Hints for Halloween Branding

Published on October 12, 2020, at 9:00 p.m. by Allison Cohen. Most people love opening presents on Christmas morning or watching the fireworks on the Fourth of July, but for those who prefer screams over smiles, Halloween is the most wonderful time of the year.

How Working from Home Has Changed the PR Work Environment

How Working from Home Has Changed the PR Work Environment

Published on October 8, 2020, at 1:45 p.m. by Katelyn Lambert When the COVID-19 pandemic hit, it seemed like the whole world came to a screeching halt overnight. Businesses automatically started sending their employees home to work remotely. Working from home has now become the

Overcoming Brand Stereotypes as a Female Veteran

Overcoming Brand Stereotypes as a Female Veteran

Published on October 8, 2020, at 10:10 a.m. By Tralene Hunston Women have been serving in the U.S. military for more than a century. As the years have passed, female service members’ roles, conflicts and responsibilities have shifted, ultimately progressing opportunities for the female service

Student-Run Agency Spotlight: Hill Communications at Syracuse University

Student-Run Agency Spotlight: Hill Communications at Syracuse University

Published on October 8, 2020, at 10:35 a.m. by Kathleen McManus. Today, many universities embrace student-run public relations firms as both an excellent supplement to classroom teaching and a unique opportunity for clients to reap the benefits of talented students’ efforts. The success of Syracuse University’s Hill Communications,

Carving Creative Halloween Campaigns

Carving Creative Halloween Campaigns

Published on October 7, 2020, at 10:01 p.m. by Julianna Kendall. Are candy and pumpkins really important right now? By May, 36.5 million U.S. citizens had filed for unemployment due to the pandemic. As of October, those numbers have gone down; however, families and companies are

Instagram Callout Pages: Estee Laundry and Diet Prada

Instagram Callout Pages: Estee Laundry and Diet Prada

Published on October 5, 2020, at 8:00 p.m. by Tralene Hunston. It’s undeniable that social media changed the dynamics of how organizations interact with their consumers, shifting from traditional one-way communication to the highly interactive two-way communication models that we see today. Public relations practitioners have become

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