Published on October 23, 2020, at 1:05 p.m. by Julianna Kendall. One year ago, Alexis Matallana was a student at The University of Alabama majoring in political science and public relations. Today, she is a strategist working with clients like Verizon, PetSmart, LEGO, and Adobe.
Published on October 23, 2020, at 12:55 p.m. by Grace Evans If one sliced open public relations, at its core would be communication. It’s is the central tenet of every client meeting, every strategy, every campaign. Without communication, there is no PR, but is there
Published on October 22, 2020, at 4:40 p.m. By Julianna Kendall. Generally, in the past, joining in on political conversations has been more taboo for companies than celebrities. Sometimes, a company’s choice of which candidate to donate money to even brings scandal to news headlines.
Published on October 22, 2020, at 4:31 p.m. by Katey Quinn. There used to be one red line that most brands would not cross: politics. Over time, as more forward-thinking companies evolved their brand identities to correspond with the changing times and sentiments of their
Published on October 21, 2020, at 10:15 p.m. By Kathleen McManus. Social media marketing is a key strategy used by brands, and public relations practitioners are expected to be well versed in the various platforms. The tools and trends of social media, however, are constantly
Published on October 21, 2020, at 10:05 p.m. by Allison Cohen. The environment affects everyone and is a topic of discussion to which specialists and politicians are bringing more attention. People worldwide are debating how to conserve energy and the best ways to protect the
Published on October 19, 2020, at 8:30 p.m. by Tess Hensley. I can picture it now: There’s a meeting at Kraft discussing campaigns for National Noodle Day. Someone makes a joke under their breath, “Send Noods. You know, like send nudes, but noodles.” Unfortunately, the
Published on October 16, 2020, at 3:20 p.m. by Emie Garrett. Not so long ago, before large publishing retail companies dominated the market, the only way to get your hands on the newest book everyone was talking about was to walk into your local library
Published on October 16, 2020, at 3:15 p.m. by Bailey Broughton. It can not be denied that journalists are integral partners in allowing public relations practitioners to achieve communication objectives for a client or organization. The media coverage that journalists provide to PR professionals in
Published on October 15, 2020, at 12:08 p.m. by Katey Quinn. Imagine that you log onto Facebook Workplace to watch your CEO give his monthly address to employees across the globe. You expect a routine meeting reporting on what is going on throughout the company.
