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McDonald’s Attempts to Grow New Roots with the McPlant

McDonald’s Attempts to Grow New Roots with the McPlant

Published on November 16, 2020, at 5:05 p.m.by Caroline Ladd.  When you hear the product names McNuggets, McRib and McFlurry, you tend to think about the popular fast-food chain McDonald’s. However, have you heard about its new product called the McPlant? McDonald’s announced it will

Ready, Set, Post

Ready, Set, Post

Published on November 13, 2020, at 6:45 p.m. by Katelyn Lambert. Tom Brady’s personal Instagram account has over 6 million more followers than his team, the Tampa Bay Buccaneers. Fans are becoming more loyal to their favorite athletes than to the players’ teams. Social media

C’est la Vie: Netflix’s Marketing and PR Confusion

C’est la Vie: Netflix’s Marketing and PR Confusion

Published on November 13, 2020, at 9:58 p.m.by Emie Garrett. Between the chic clothes, upbeat French soundtrack and sweeping shots of Parisian architecture, it’s easy to get caught up in the world of “Emily in Paris,” one of Netflix’s newest original series. “Emily in Paris”

Brands Market to Generation Z on TikTok

Brands Market to Generation Z on TikTok

Published on November 12, 2020, at 9:54 p.m. by Julianna Kendall. Long gone are the days where brands’ communication teams spend hours discussing commercials that will capture their target audiences for minutes. Today, they utilize social media strategies, spend hours perusing TikTok to research new

Emerging Trends in a Changing PR Industry

Emerging Trends in a Changing PR Industry

Published on November 11, 2020, at 6:35 p.m. by Grace Evans. It is hard to imagine a time now when people did not wear masks and working from home was reserved for sick days. But before this year, few people knew the word “coronavirus,” and

Macy’s Spreads Holiday Cheer Despite COVID-19

Macy’s Spreads Holiday Cheer Despite COVID-19

Published on November 11, 2020, at 6:20 p.m. by Caroline Ladd. One of the most well-known stores during the holidays is Macy’s. It begins with its Thanksgiving Day Parade, then moves onto its Santa visits, window displays, city Christmas lightings and shopping deals. With COVID-19,

Would You Like Sprinkles with That Strategy?

Would You Like Sprinkles with That Strategy?

Published on November 9, 2020, at 3:15 p.m. by Allison Cohen. Everyone loves ice cream. Ben & Jerry’s is a leading brand that offers 60 unique flavors with over 600 shops nationwide. Though every flavor is delicious, the company’s pledge to stand up for its

3 Insights from Crisis Communicators on Managing the ‘Cancel Crisis’

3 Insights from Crisis Communicators on Managing the ‘Cancel Crisis’

Published on November 9, 2020, at 3:00 p.m. by Katey Quinn. Of all the crises that today’s public relations crisis counselors may be called in to handle, perhaps nothing strikes more fear in brands and individuals than the threat of “being canceled.” Cancel culture is

Music Festivals Strike a Chord in Crisis Communications

Music Festivals Strike a Chord in Crisis Communications

Published on November 6, 2020, at 6:14 p.m. by Emily Safron. When COVID-19 turned the world upside down, many industries and events were severely hit. The music industry — particularly music festivals — left many wondering what its future holds. Would eager festival-goers ever go back

The Ethical Implications of the Stock Photo

The Ethical Implications of the Stock Photo

Published on November 6, 2020, at 3:05 p.m. by Tralene Hunston. It is not uncommon for public relations practitioners and journalists alike to use stock photos to enhance and add depth to their written work. However, the ease with which stock photography is available does

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