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Social Media Manager: The Voice Behind the Screen

Social Media Manager: The Voice Behind the Screen

Published on March 16, 2021, at 4:14 p.m. by Rachel Breeding. In the simplest of terms, public relations is exactly what it sounds like: managing relations with the public. Whether it be for a brand, a corporation or a public figure, it is the job of

Communications for Good: The Nonprofit Industry

Communications for Good: The Nonprofit Industry

Published on March 12, 2021, at 2:51 p.m. by Maggie Palmer. Approximately 1.56 million nonprofit organizations exist in the United States today. In an online world constantly inundated with new information, it’s important that their messages are crafted effectively, both to serve their communities and keep their organizations

Seaside, Florida: “A Simple, Beautiful” Website

Seaside, Florida: “A Simple, Beautiful” Website

Published on March 10, 2021, at 7:05 p.m. by Mattie Naman.  Salty air, pearly white sand, pastel houses and the aromatic smell from the food trucks lined up on the street — I can almost picture myself in Seaside, Florida, right now. There is something so

College Influencers on the Rise: Taylor Stablein and Allie Merwin

College Influencers on the Rise: Taylor Stablein and Allie Merwin

Published on March 11, 2021, at 8:29 a.m. by Bella Valentini.  While the concept of influencing has been around long before the 21st century, the methods used to become a successful influencer in today’s world have changed significantly. Through social media platforms such as Instagram, TikTok and YouTube, the landscape for influencing is

“WandaVision”: A Visionary Production

“WandaVision”: A Visionary Production

Published on March 9, 2021, at 7:05 p.m. by Rachel Fuller.  Since its founding in 1923, The Walt Disney Company has sought to adapt entertainment to the changing world and bring joy to people of all ages. One of these innovations is Disney+, a video streaming

Making Social Media Management Manageable

Making Social Media Management Manageable

Published on March 9, 2021, at 5:33 p.m. by Maggie Palmer. With the rise of social media, it’s no surprise that social media scheduling programs have become a dime a dozen. These programs allow users to queue content ahead of time, with many offering the capability to schedule

Vaccine Hesitancy: How PR Can Fix It

Vaccine Hesitancy: How PR Can Fix It

Published on March 8, 2021, at 9:04 p.m. by Rachel Fuller. The COVID-19 pandemic is hard to ignore — especially because it’s happening in the 21st century, where technology permeates society and information is free-flowing. The silver lining of the pandemic is hard to find, but

Say Whaaaat?! Podcasts: An Important Niche in Public Relations

Say Whaaaat?! Podcasts: An Important Niche in Public Relations

Published on March 8, 2021, at 8:50 p.m. by Kris Scott. Computer? Check. Microphone? Check. Headphones? Check. Recording Software? Check. What once was an anomaly in public relations is now an important niche. As traditional forms of media decline in popularity, podcasts have evolved into a

PR and Fashion Trends: The Perfect Pair

PR and Fashion Trends: The Perfect Pair

Published on March 5, 2021, at 6:15 p.m. by Caroline Robinson. Have you ever wondered where some of our fashion trends come from? One day you’re wearing baggy jeans and an oversized corduroy button-up, then the next day, those clothing items are not “in” anymore. The

The Power of the Apology Video (And Why So Many Fail)

The Power of the Apology Video (And Why So Many Fail)

Published on March 5, 2021, at 5:59 p.m. by Rachel Breeding. It has been a little over three years since disgraced YouTuber Logan Paul uploaded his now-infamous apology video, “So Sorry.” The video, which Paul made in response to backlash he received after publishing a video

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