“The customer’s always right.” This is the common motto spoken by managers across the nation, over and over again. Since the beginning of October I have worked as an account executive selling advertising space to local businesses for my university’s student newspaper. At this point,
Barack Obama’s campaign trail was paved with technology and innovation. During his two-year campaign for change, Obama and his staff utilized social media networks like Facebook and Twitter and technology like text messaging to connect and to establish reciprocal relationships with voters. Change was not
Possibly the hardest part of the transition from the classroom to the field is the dress code. College life is full of sweatpants, tee shirts and UGG boots. Unfortunately none of these things are appropriate in the working world. Knowing what to wear and when
Public relations campaigns are everywhere and everyone seems to be a part of them. Whether for a political campaign, club opening or even a new product line, they seem to surround us and remain an integral part of the public relations world. While PR campaigns
Throughout my years as a student, I’ve heard teachers and practitioners alike ask students why they want to enter the field of public relations. And much to my dismay, the answer usually involves the term “people person.” Why do people believe that in order to
Earlier this year, when reading a colleague’s blog post, it occurred to me that there are some very real threats facing us as PR Practitioners, both in terms of detriment to the field and harm to third party participants. I am accustomed to thinking that
Currently, the economy is not at its best. This may be the most obvious declaration you have read in quite some time. Our daily activities consist of eating, sleeping, working and being reminded of how the economy is ruining our lives. However, there are underlying
Who doesn’t love freebies?! We all do, whether it’s a pencil, bumper sticker or food. There is no better way to win over people than with free stuff. Offering anything free is a sure fire way to draw attention too. That’s what several companies did
Remember back when you were in elementary school and a rumor started at the lunch table that got passed down through 20 kids in a matter of seconds? Well, word travels fast and people have been using the method for hundreds of years. Benjamin Franklin,
My grandmother takes the Great Commission to heart and even though she is ninety years old, she asks everyone who comes to her house one question, “If you died tonight, where would you be going and how do you know?” Evangelism. It is a fundamental
