Published on October 7, 2021, at 6:10 p.m. by Elise Luoma. Woods, water and waitlists describe travel in the era of COVID-19. With vacation rentals skyrocketing, companies such as Vrbo and Airbnb have seen some of their greatest successes. Safety commitments and updated health practices are key ways both
Published on October 7, 2021, at 6:25 p.m.by Evvy Lusco. Since the launch of Instagram in 2010, users have shared photos, videos and stories to their accounts on the platform. Similarly, large corporations have utilized Instagram as a public relations tactic to promote products and engage with
Published on October 6, 2021 at 8:03 p.m. by Ashley Cunigan COVID-19, presidential debates and racial injustice — all three are important topics that shaped 2020. But how do industry leaders continue the conversation to bring about positive change related to these issues? Professionals in
Published on October 6, 2021, at 7:47 p.m. by Evvy Lusco. When the pharmaceutical company Pfizer comes to mind, many people immediately associate it with COVID-19 and the vaccine it developed. However, the company’s recent rebrand aimed to rid itself of the outdated pill-shaped logo design
Published on October 5, 2021, at 6:02 p.m. by Megan Murphy. You may have seen the videos on TikTok showcasing elaborate outfits on #BamaRushTok, but what comes after sorority recruitment? The answer: football — a Southern girl’s next major fashion event. At The University of Alabama, football
Published on October 5, 2021, at 5:50 p.m. by Ashley Cunigan. Most of us have all played the swimming pool game — yet the new Marco Polo is a different form of phone tag. The social media platform took off in 2014 and has slowly built
Published on October 4, 2021, at 8:20 p.m.by Megan Murphy. With an inability to hold concerts, meet and greets, release parties and other major press events during the COVID-19 pandemic, public relations professionals took advantage of digital media opportunities to gather publicity for artists and
Published on October 4, 2021, at 5:20 p.m. by Lady Reynolds. Undergraduate students who choose public relations as their academic and career focus often have the same question: What steps should I be taking to get involved in the PR industry now? Crafted below is
Published on September 30, 2021, at 2:38 p.m. by Tory Elliott. A crisis can happen anywhere, to anyone. That is why crisis plans are a must-have for any company. According to PRNews, 62% of companies have crisis communication plans, but they might not be up to date.
Published on September 29, 2021 at 4:41 p.m. by Gabrielle Jolly. The Rocket City soared to great heights after receiving third place in the 2021 U.S. News & World Report’s Best Places to Live. Over the past decade, Huntsville, Alabama, experienced an astounding period of growth
