MMS. Who would have known that one little abbreviation could cause such an uproar in the technology community? AT&T released Multimedia Messaging Service, or MMS, for Apple iPhone users on September 25, 2009, allowing customers to send pictures and videos through text messaging. It seems
As members of the PR industry, we realize the media plays a critical role in our livelihoods. We use the media to communicate with target publics and to stay informed about the ever-changing external environments of our clients and organizations. The right to freedom of
You may think you know what public relations entails, but think again. PR is not event planning. Considering I am pursuing a degree in marketing, I encounter students from inside and outside of the public relations major who possess incorrect knowledge of what a PR
How I earned my keep in an ad agency Landing a job is not easy. It takes a lot of energy, both physically and mentally. I was no exception. I underwent so many meetings, consumed so many cups of coffee, and considered so many alternate
Two days before classes began, the Target store in Tuscaloosa, Ala., opened its doors after hours for University of Alabama students. The university transported students from various locations on campus to Target. That night Target offered a unique shopping experience. Hundreds of students packed the
What is a leader? Should a leader be humble? Bossy? Encouraging? Defining leadership has never been easy. What makes a leader specifically in the public relations field? Is it knowing how to effectively use social media? Is it having 329,349,085 connections on LinkedIn? Or is
The interpretation of the Constitution and its implied rights have been argued about throughout history. Recently, it has caused much disruption with the Guantanamo captives. Guantanamo Bay is located at the southeastern section of Cuba and has been under United States control since the 1903
When the country has been buzzing with the horrors of a failing economy for months, how do you look forward? What if your company has been forced to file bankruptcy and is in an industry that is slowly crumbling? If you are General Motors, you
I can only imagine what it is like to be Michael Jackson’s publicist. Needless to say, it must be an extremely busy job. Arguably, this is the most famous figure in pop music, the “King of Pop.” Love him or hate him, there’s no denying
Branding — the word once screamed advertising to me. I always have understood its ability to establish a marketable item and obviously associated it with a set of skills different from the general public relations world. After several interviews and research for my article on
