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The Art of Tooting Your Own Horn

As a soon-to-be college graduate, I am excited and ready to begin my career in public relations. However, I have several uncertainties and questions about my future field. The most prevalent and recurring of these uncertainties is when and how to ‘toot my own horn.’

Post-Bailout GM

I was recently assigned a case study for one of my public relations classes. We were grouped together and assigned a client by luck of the draw, and we could choose to cover whatever type of public relations practice we thought the most interesting. My

Failure to Tweet: The Bieber Effect

Celebs should worry about what they tweet, but what about what they don’t tweet? Are they liable for this as well? We know about the benefits of social media, but has anyone considered what a monster it could be? Justin Bieber’s manager sure has. YouTube

News from the computer? Yeah right!

“Imagine if you will, sitting down with your morning coffee and turning on your home computer to read the day’s newspaper…” Wow, was this concept really so far-fetched? After viewing this 1981 T.V. newscast, you’ll see what I’m talking about. The newscast shows the exploration

Mastering Crisis Management – On and Off the Course

We all love to get caught up in Hollywood drama. Even if we don’t actually purchase a tabloid, we’re all guilty of glancing at them while waiting in the supermarket check-out line. It’s as if we feel a personal relationship with the celebrities whose faces

Type Safely While Tweeting

As I sit down at my computer after a full day of long, stressful classes, one of the first things I do is check my Twitter account to see what my friends have been up to. Okay, I’ll admit I don’t only follow my friends

Spring Break in PCB: Family Friendly or College Crazy?

Panama City Beach, Fla., has been a popular spring break hot spot for the past 25 years. Several thousand people party in PCB every year from all over the country. PCB has earned a bad rep for incidents that have been highlighted in the media.

And the Academy Award for Best PSA goes to…

If there were an Oscar for PSAs, I’ve found my pick for 2010. Over the past few years, I’ve seen scores of PSAs that cram enough gore for a Tarantino movie into a single 30-second spot. This week, for the first time in a long

“My Stupid Mouth:” apologies are better in 140 characters or less

We all love a great Perez-Hilton-infused celebrity scandal, and who has drawn more fire recently than John Mayer? Mayer’s extremely relaxed and a little bit too revealing Playboy article sparked controversy across the nation. His “stupid mouth” definitely got him in trouble in the multi-page

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